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Entrepreneurs, rejoice…and get ready to boost your confidence in using AI-generated text for your skincare business (and say sayonara to writer’s block)!

As skincare business owners, we wear MANY hats, and sitting down to come up with product names, product descriptions, and promotional language AFTER a day of formulating and labeling can get overwhelming.

*Enter smart little artificial intelligence friend stage left*

Writing copy for your website, socials, and other online marketing is ten times easier with all of the strides in AI-generated text tools that are continuing to advance daily.

Whether or not you’ve played around with Jasper, Jarvis, ChatGPT, or whatever new software that has been developed since I hit publish on this post, one thing is for certain…this is no fleeting ‘trend’.

And let me reassure you that even though this sounds like futuristic-robot-talk, learning the ropes of AI text generators is NOT as intimidating as it sounds.

With the understanding that these tools are quickly advancing, even as you read this article, I’m here to walk you through the must-know aspects (with some really helpful examples, if I do say so myself).

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This post may contain affiliate links, meaning I get a commission if you decide to make a purchase through my links (at no cost to you). Please read the disclosure for more information.

What is AI-Generated Text?

AI-generated text refers to any copy (‘writing’), that has been created by an artificial intelligence system, such as a machine learning model or a neural network (really smart computers).

AI-generated text can take many forms, including articles, essays, poems, short stories, or for our purposes, website and online marketing content.

Since I’m assuming you’re a handmade skincare business owner if you’re reading this, today we’ll be looking specifically at using AI-generated text for:

  • Personal Bios
  • Product Titles
  • Product Descriptions
  • Social Media Captions
  • Emails and Newsletters

How Does an AI Text-Generator Work?

AI-generated text is created by training a machine-learning model on large datasets of text (existing text from the internet is morphed into new text that is similar in style and content).

Full disclaimer, the quality of the AI-generated text can vary, depending on how well the program understands the patterns and structures of language.

Some AI-generated text can be very similar to what a human might write, while other examples may contain mistakes or not make sense (which is why we’re using this as a TOOL, not as a REPLACEMENT for our big ole brains).

Which AI Text-Generator is the Best to Use?

Trick question and I’m not falling for it.

First of all, I wrote the outline for this blog post a week ago, and since then I have already heard of two new AI programs that have come out, so there’s no way I’m claiming what is the ‘best’ in an industry that is moving so dang quickly.

Secondly, AI text-generators are only as useful and powerful as their users. It is a tool that needs to be trained if it is going to perform well for your business.

Lastly, it may be that there is one AI text-generator that is great for one thing, and a different one for another thing.

For example, I just read that TikTok came out with their own AI caption generator and Shopify came out with an AI description generator.

Only you can decide which tools are best for the specific needs of your unique skincare business and what you’re willing to put experimentation time into!

Free AI Text-Generator Worksheets for your Skincare Business

Download Your Free AI Worksheets Here!

How to Train an AI Text-Generator

Before I get into specific examples of using AI for your skincare business, we need to talk about the ‘training’ aspect, because you’ll see me using the following ‘commands’ (or instructions, guidelines, etc…the term can change from one generator to another).

Tone Commands

Since we now know that AI is pulling information from all over the web to come up with copy for you, we also know that it is gathering a variety of tones.

This is when you must know your brand voice and what your target market will be more inclined to gravitate towards.

Before you proceed, try to sum up your brand voice in a few words.

Are you wanting to come across as:

  • Trendy, hip, youthful?
  • Mature, authoritative, science-backed?
  • Earthy, sustainable, mindful?

You can tell your AI text-generator to write in this tone/voice (and it’s so fun to play around with!).

For example, you can say, ‘Write a product description for XYZ product in a trendy tone.’

Length Commands

Most AI text-generators are used for anything from one-sentence captions to 5,000-word ebooks.

It has no idea of your content intent unless you tell it!

Know what you’re aiming for before you start using your AI tool and be as specific as possible.

For example, you can say, ‘Write me a personal bio in 3 sentences for…’

Specific-Copy Commands

You can also be very intentional about exact words that you WANT to be used or words that you DON’T want to be used.

For some reason, the tools I’ve been playing around with LOVE the word ‘introducing’ for production descriptions, as in ‘Introducing, our newest amazing facial serum!’.

We’re talking multiple versions of AI text-generators and they wanted to add ‘introducing’ EVERY. SINGLE. TIME.

Personally, I don’t think that sounds natural at all (but you do you). I now specifically command product descriptions without it, and it works like a charm.

For example, you can say, ‘Write me a product description for XYZ without using the phrase ‘introducing’.

Providing Feedback

Most generators will allow you to give the content it produces a ‘thumbs up’ or some sort of indication that you like the output.

You can also continue to tweak its output, asking the program to use a different tone, include a specific word, lengthen the response, consolidate it, etc.

Use these options!

When you provide feedback, you’re telling the program ‘Yes! Make more content like this!’, which will make the rest of your session easier.

For example, you can say, ‘Rewrite this in a more trendy tone.’

Free AI Text-Generator Worksheets for your Skincare Business

Download Your Free AI Worksheets Here!

Examples of AI-Generated Text for Skin Care Businesses

Time to see all of these tips in action!

In the following examples, I am using ChatGPT Free Research Preview. What is available to you may be different by the time you read this post.

These examples are to merely get you comfortable with what AI is and what to expect in generalities.

Be sure to take note of the commands I use for tone, length, specific copy, and feedback.

AI-Generated Personal Bio Example

Me: Write a personal bio in 3 sentences for Christine Glaser. Certified Aromatherapist. Organic skincare formulator. Ecommerce business coach. Bachelors in education. Devoted to spreading the word of wellness. Use an authoritative tone.

AI: Christine Glaser is a highly accomplished individual with a passion for wellness and education. With a Bachelor’s degree in education and certification as an Aromatherapist, Christine is a leading expert in the field of natural health and organic skincare formulation. As an e-commerce business coach, she has helped numerous entrepreneurs achieve success in their ventures while promoting the benefits of holistic wellness. Her commitment to spreading knowledge and promoting wellness has made her a respected authority in her field.

Me: Can you write this in a bit more of a relaxed tone?

AI: Sure, here’s a more relaxed version:

Meet Christine Glaser, a wellness enthusiast and expert in natural health and organic skincare. With a degree in education and certification as an Aromatherapist, Christine has dedicated her career to helping others achieve optimal health and well-being. As an e-commerce business coach, she has helped many entrepreneurs succeed while promoting the benefits of holistic wellness. Christine’s passion for wellness and education shines through in all that she does, making her a trusted and respected authority in her field.

Obviously WHERE you are putting your bio will change your commands. An Instagram bio allows 150 characters, while an Etsy bio allows 250, while a blog bio generally allows around the example size.

AI-Generated Product Title Example

Me: Write a unique product title for a dry skin facial serum.

AI: “Hydrate & Glow: Ultra-Nourishing Facial Serum for Dry Skin”

Dipping into SEO a bit here, but consider what your customer would actually be SEARCHING for when deciding on your product titles. No one will type ‘hydrate and glow’ into a Google search, but they will type in ‘dry skin serum‘.

My two cents would be to reserve ‘Hydrate & Glow’ for your product label details but use the ‘Ultra-Nourishing Facial Serum for Dry Skin’ portion for your online product title.

AI-Generated Product Description Example

Me: Write a product description for ‘Hydrate & Glow: Ultra-Nourishing Facial Serum for Dry Skin’, made with jojoba oil, avocado oil, argan oil, lavender essential oil, patchouli essential oil, jasmine absolute, and palmarosa essential oil. Do not use the phrase ‘introducing’.

AI: Experience deeply hydrated, nourished, and glowing skin with our Hydrate & Glow Ultra-Nourishing Facial Serum. Our serum is specially crafted with a luxurious blend of jojoba oil, avocado oil, argan oil, lavender essential oil, patchouli essential oil, jasmine absolute, and palmarosa essential oil to provide your dry skin with the hydration and nutrients it needs.

Jojoba oil, avocado oil, and argan oil work together to deeply moisturize and nourish your skin, while lavender essential oil and patchouli essential oil provide calming and balancing benefits. Jasmine absolute adds a luxurious floral aroma, while palmarosa essential oil helps to brighten and even out skin tone.

Our Hydrate & Glow Ultra-Nourishing Facial Serum is free from harmful chemicals and synthetic fragrances, making it safe for even the most sensitive skin types. Use it daily to boost your skin’s natural radiance and leave it looking and feeling soft, supple, and beautifully hydrated.

Me: Can you rewrite this product description for a mom with a newborn?

AI: As a new mom, you want to take care of your baby and also take care of yourself. That’s why we created our Hydrate & Glow Ultra-Nourishing Facial Serum, which is perfect for moms with newborns.

Our serum is specially formulated with gentle and natural ingredients like jojoba oil, avocado oil, argan oil, lavender essential oil, patchouli essential oil, jasmine absolute, and palmarosa essential oil, so you can nourish and hydrate your skin without any harmful chemicals.

The combination of jojoba oil, avocado oil, and argan oil provides deep hydration to your skin, while lavender essential oil and patchouli essential oil help to soothe and balance your skin. Jasmine absolute adds a delightful floral fragrance, and palmarosa essential oil helps to brighten and even out your skin tone.

With our Hydrate & Glow Ultra-Nourishing Facial Serum, you can take care of your skin while taking care of your little one. Use it daily to pamper yourself and leave your skin feeling soft, supple, and beautifully hydrated.

AI-Generatored Social Media Caption Example

Me: Write a social media caption for ‘Hydrate & Glow: Ultra-Nourishing Facial Serum for Dry Skin’, made with jojoba oil, avocado oil, argan oil, lavender essential oil, patchouli essential oil, jasmine absolute, and palmarosa essential oil. The included photo is of a woman applying this to her face before bed.

AI: Say goodbye to dryness and hello to a hydrated, glowing complexion with our Ultra-Nourishing Facial Serum! 🌟 Infused with a luxurious blend of jojoba, avocado, and argan oils, along with a carefully curated selection of essential oils and absolutes, this serum will leave your skin feeling soft, supple, and oh-so-smooth. Perfect for nighttime use, simply apply and let the goodness sink in while you catch some Zzz’s. 😴 #HydrateAndGlow #FacialSerum #DrySkinCare #NaturalBeauty #SelfCareSunday

Me: Can you consolidate this?

AI: Sure, here’s a consolidated version:

Get ready for a hydrated, glowing complexion with our Ultra-Nourishing Facial Serum! 🌟 Packed with jojoba, avocado, and argan oils, as well as essential oils and absolutes like lavender, patchouli, jasmine, and palmarosa, this serum is perfect for dry skin. Simply apply before bed for smooth, supple skin in the morning. 😴 #HydrateAndGlow #FacialSerum #DrySkinCare #NaturalBeauty #SelfCareSunday

Me: Can you rewrite this again for a 20-something audience?

AI: Absolutely! Here’s a social media caption for the Hydrate & Glow Ultra-Nourishing Facial Serum that would appeal to a 20-something audience:

“Say goodbye to dry skin and hello to a lit-from-within glow with our Ultra-Nourishing Facial Serum! 🌟 Made with a blend of jojoba, avocado, and argan oils, along with some seriously nourishing essential oils like lavender, patchouli, jasmine, and palmarosa, this serum is perfect for keeping your skin hydrated and healthy. Whether you’re prepping for a big night out or just want to wake up with soft, glowing skin, this serum has got you covered. 😍 #HydrateAndGlow #FacialSerum #DrySkinCare #NaturalBeauty #SkinGoals”

AI-Generated Email and Newsletter Example

Me: Write an email for the new launch of ‘Hydrate & Glow: Ultra-Nourishing Facial Serum for Dry Skin’, made with jojoba oil, avocado oil, argan oil, lavender essential oil, patchouli essential oil, jasmine absolute, and palmarosa essential oil. 10% off sale for 3 days with this link.

AI: Subject Line: Introducing Hydrate & Glow: Ultra-Nourishing Facial Serum for Dry Skin

Dear valued customer,

We are thrilled to announce the launch of our latest product – Hydrate & Glow: Ultra-Nourishing Facial Serum for Dry Skin! This serum has been specially formulated with a blend of nourishing oils and essential oils to provide intense hydration and restore radiance to dry skin.

The key ingredients in our serum include jojoba oil, avocado oil, argan oil, lavender essential oil, patchouli essential oil, jasmine absolute, and palmarosa essential oil. Each of these ingredients has been carefully selected for their unique properties that help to deeply nourish, soothe, and rejuvenate the skin.

To celebrate the launch of our new product, we are offering a special promotion for our valued customers. For the next three days, you can enjoy a 10% discount on Hydrate & Glow: Ultra-Nourishing Facial Serum for Dry Skin by using this link: [insert link].

Our Hydrate & Glow serum is perfect for those with dry, dull, or tired-looking skin. It’s easy to incorporate into your daily skincare routine and can be used both morning and night. Simply apply a small amount of serum onto your face and neck, and gently massage it in until fully absorbed.

We hope you enjoy our new product as much as we enjoyed creating it! Don’t forget to take advantage of our special offer before it expires in three days.

Thank you for choosing our brand for your skincare needs. If you have any questions or concerns, please don’t hesitate to contact us.

Best regards,

[Your Name]

[Your Brand]

Me: Can you consolidate this A LOT and write for a 60-something audience?

AI: Subject Line: New launch – Hydrate & Glow: Ultra-Nourishing Facial Serum for Dry Skin

Dear [Name],

We are excited to introduce our new product, Hydrate & Glow: Ultra-Nourishing Facial Serum for Dry Skin! This serum is designed to hydrate and rejuvenate dry skin with a blend of natural oils and essential oils.

Our formula includes jojoba oil, avocado oil, argan oil, lavender essential oil, patchouli essential oil, jasmine absolute, and palmarosa essential oil. These ingredients work together to deeply nourish and soothe your skin.

To celebrate our launch, we are offering a 10% discount for the next three days. Just use this link: [insert link].

We know that as we age, our skin needs more hydration and care. That’s why Hydrate & Glow is perfect for those of us in our 60s and beyond. It’s easy to use and can be applied morning and night for best results.

Thank you for choosing our brand for your skincare needs. If you have any questions or concerns, please don’t hesitate to contact us.

Best regards,

[Your Name]

[Your Brand]

Free AI Text-Generator Worksheets for your Skincare Business

Download Your Free AI Worksheets Here!

What AI-Generated Text CANNOT Do for Your Skincare Business

AI Cannot Be You

And thank goodness, because you’re awesome. And your content should still sound like YOU and your business brand voice.

Are you going to respond to emails with that same tone? Or while engaging with your audience on social media?

As a business, your writing needs to be consistent. So if you don’t usually talk in a young, casual tone and can’t recreate that in other aspects of your business, DON’T ASK AI TO USE THAT TONE (even though that is SUPER fun to play around with!)

AI Cannot Fact-Check

False claims and false info are not-so-rare in AI-generated text.

Not taking the time to fact-check what your tool is throwing at you is a very bad business move.

ChatGP specifically states upfront that the information gathered has about a two-year lag time, so it is also not up-to-date.

While we’re here, note that I have NOT fact-checked any of the above content in my examples, as I was literally just providing to you what it pumped out to keep it real.

AI Cannot Do Keyword Research

Just because the content that some AI text-generators come up with sounds GOOD doesn’t mean it will RANK.

You still need to make sure you are creating product titles based on SEO guidelines, including keywords in your product descriptions, and putting in the hashtag research for social media.

Using AI-Generated Text as a Tool for Your Skincare Business

Long story short, AI-generated text is super useful, but it’s a TOOL…not the end-all-be-all.

Use it as a great starting point for writer’s block. For inspiration. Even for the foundation of your content.

But take the time to make sure:

  • It sounds like YOU and the REST of your branding.
  • You are FACT-CHECKING.
  • You’re putting in the elbow-grease to include keywords, well-performing hashtags, and details your human customer (not pretend-AI-customer) would search for.

If you have any questions about using AI-generated text in your skincare business, head over to our private Facebook Group and we’ll chat!

Grow Your Skin Care Business!

Browse through the resources below to boost your handmade business visibility and profitability!

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