Get your handmade shop to the TOP of Etsy search!

Guide to Etsy SEO and SSO for Handmade Sellers

Etsy SEO and SSO Guide for Handmade Sellers

(aka “The Etsy Money-Making Guide”)

  • Get to the BOTTOM of search engine optimization to get your shop to the TOP of Etsy search
  • Attract more visitors, make more sales, & increase income
  • Includes best ranking practices (without ads)
  • The smart way to update your titles, tags, & descriptions
  • How to optimize your shop for seasonal selling (year-round)
  • Checklists and Worksheets to guide your success
  • 80-page PDF Download (8.5” x 11”)

Get ready to *finally* understand SEO and SSO to take your Etsy shop to the next level!

“This is COMPLETE!”

I’m obsessed with this guide! My first sale was December 2019 and since then I have gotten a lot of information on how to help your shop, but this is COMPLETE! It’s literally everything you need to know all in one. So many things I didn’t know I should be doing to optimize my shop. It’s FULL of information that’s actually useful and easy to do! The worksheets are pure gold, exactly what I need.
Lolli and Pop and Shoppe

Acronyms have a funny way of over-complicating things.

You’ve heard of SEO.

Maybe you even understand the basic concept of SEO.

But taking the time to fully dive into that fancy-sounding word (plus learning any Etsy-specific tips) keeps creeping its way down your to-do list.

Here’s the deal.

Focusing on Etsy’s search engine optimization (SEO) and weaving in strategic seasonal selling optimization (SSO) is KEY to your success.

Much more urgent than the ‘When I Have Extra Time’ section in your planner.

And the big secret is that it’s NOT HARD.

Instead of running away from a pretentious-sounding initialism, let’s just go ahead and replace ‘SEO and SSO’ with what it REALLY means:

Money. Making.

The Etsy SEO & SSO Guide Etsy Money-Making Guide (better?) is packed with easy-to-understand explanations and the most up-to-date tips for optimizing your handmade shop.

You’ll walk through everything from keyword research to listing title optimization so that your products are being seen by the RIGHT people – and driving sales.

Whether you’re a seasoned handmade business owner or just getting started, this guide is a must-have for anyone serious about MAKING MONEY on Etsy.

“I’m no longer afraid of stepping out with Etsy.”

“This guide was extremely informative. I completed all of the steps to set up an Etsy months ago but never pursued it. I didn’t understand it honestly even though I shop there daily. This e-guide explained everything and the steps were very easy to complete. After reading over this guide, I’m no longer afraid of stepping out with Etsy. My favorite part was explaining product names…another favorite part was explaining tags and backward planning. I was already on the right track but you confirmed it for me. This is genius and I can’t wait to implement them. I would recommend this guide to any business owner that’s ready to step it up a notch.”
Arlana Franklin
Timeless Glamoligy LLC
Flatlay of the Etsy SEO and SSO Guide for Handmade Shops

Optimize your Etsy Shop for success!

You don’t need to be a marketing expert to get results on Etsy.

Just following a few simple Etsy SEO/SSO tips can make a big difference in your traffic and sales.

Learn How Search Engines Work

  • SEO is crucial to your online business success and should be a part of your normal routine.
  • Commit to dedicated SEO time.
  • Learn how shoppers on Etsy are different than other online consumers.
  • Learn how search engines work to organize information.
  • Understand Etsy SEO vs. Google SEO
Learn Etsy SEO
Optimizing Your Etsy Shop with Updated SEO Practices

Optimize your Overall Etsy Shop

  • Create an About Section that shows off your authority and expertise.
  • Use Visual Branding Elements in a way that promotes trust and longer visits to your site.
  • Name Shop Sections intentionally to entice your ideal customer.
  • Update Policies and Announcements to keep you relevant and ranking higher.

Optimize Your Individual Listings

  • Create a Clickable Title with character-count in mind.
  • Optimize with invisible Listing Details that further your reach.
  • Bank on the included Product Description Template that helps to rank your store.
  • Learn the new way to come up with Tags & Materials.
  • Get Etsy to prioritize your shop with Processing & Shipping guarantees.
  • Learn the importance of communicating EVERYTHING through Product Photos & Video.
Tips for optimizing individual listings on Etsy for more traffic
Tips for optimizing your Etsy shop for seasonal selling

Strategic Seasonal Selling

  • Double down by optimizing your shop and products for key selling periods.
  • Easy seasonal shop updates to maximize your sales.
  • Individual listing updates to get your shop found in search results.
  • Learn backward planning tips for seasonal selling.
  • Traditional Seasonal Product Inspiration to get your own ideas flowing.

“Highly recommend!”

“Christine Glaser provides a detailed guidebook for navigating SEO and SSO on Etsy. This easy-to-read and digest ebook packs loads of information and food for thought into its 80 pages! Whether you are just starting out as a maker and seller on Etsy or have an established shop, you are certain to have at least one a-ha moment when reading this ebook. Christine provides concrete examples and instructions for improving traffic flow and provides helpful pointers on planning ahead for seasonal sales. Highly recommend!”
Chris Pressler

“Let’s Talk Shopper Intent…

There are some handmade businesses that get their start on Etsy and then completely migrate over to another platform, but I will forever preach that keeping a shop open simultaneously on Etsy is a strong, smart business move.

Shoppers are going to Etsy with the INTENT TO BUY something special.

To be successful on Etsy, you need to think like your Etsy customer, and make Etsy business decisions based on this unique-to-Etsy shopper mindset.

By putting your time and energy into learning HOW these shoppers are searching the platform and how certain strategies can help your shoppers during peak seasons, you are bound to see an increase in traffic, conversion rate, and revenue.

Focusing on both SEO (search engine optimization) and SSO (seasonal selling optimization) will cast a wider net and have you ranking for more keywords, resulting in more eyes on your beautiful handmade products than you ever dreamed possible.”

Christine Glaser, C.A. Owner of DIY Skin Care Business

Author: Christine Glaser, C.A.

My name is Christine Glaser, a certified aromatherapist, essential oil specialist, and organic skin care maker with over a decade of experience in e-commerce business and coaching.

The tools and strategies in this ebook are the EXACT ONES I use to grow my own handmade skincare business (and two other shops) on Etsy.

I’m thrilled to offer you my years of experience and education – together we can build successful handmade businesses that have the power to uplift our communities, families, and the part of your soul that only other ‘makers’ can understand.

“A book on SEO/SSO info that is a page-turner!”

“Absolutely loved this e-book. As I am beginning my journey getting my business off the ground this book was jam-packed with easy-to-understand and helpful information. It not only was a page-turner (I said it, a book on SEO/SSO info that is a page-turner!) it made me excited to jump into my work even more! I would 100% recommend this to anyone getting started, or looking to up their traffic and overall presence on Etsy. The section on alt-text was really helpful and I think really important for people to be doing for so many reasons – so glad you called this out and walked through it!
Whitney Martino
Red House Aromatics

Bonus Worksheets + Checklists for Shop and Listing Optimization

Take action on what you’ve learned and see real results in your Etsy rankings

Flatlay of optimization checklist for Etsy shops

Optimization Checklists

Includes approachable checklists on how to apply these SEO shop and listing optimization techniques to your own Etsy shop.

With just a little effort, you can help your shop rank higher in search engine results and get more traffic and sales.

Seasonal Selling Worksheets for Etsy Shop Owners

Seasonal Selling Worksheets

Seasonal selling on Etsy is a great way to boost your income, and our easy-to-use worksheets will help you maximize your profits.

You’ll be surprised at how easy it is to increase your sales with just a few simple changes in preparation for peak selling periods.

Etsy Traffic Tracker Worksheet

Traffic Tracker

It’s crucial to track your traffic and sales so you can see how your SEO and seasonal selling efforts are making a difference.

The included Traffic Tracker lets you see month-by-month how your traffic is increasing, and how that translates into sales and income.

By monitoring your progress, you can make sure you’re on the right track to success. 

“This guide walks you right through it…”

“Very easy to understand! I would definitely recommend this to other Etsy shop owners that are like me…I’m a maker, I love to make my products and help others on their wellness journey. I hate all the marketing, listing, behind-the-scenes stuff, but this guide walks you right through it with awesome visuals to follow along with.”
Lolli and Pop Shoppe

Here’s everything you’re about to receive:

  • Easy-to-understand background information on SEO and SSO
  • How to optimize your Etsy shop for maximum search engine visibility
  • Best practices for ranking on Etsy (without ads)
  • The smart way to update your Etsy titles, tags, and descriptions
  • Optimize your handmade shop for seasonal selling (year round!)
  • Checklists and Worksheets to guide optimization efforts (fillable and printable)
  • Traffic Tracker to monitor your month-to-month growth and performance
  • 80-page PDF Download (8.5” x 11”)

IT’S GO TIME…get that Etsy Success you’ve been dreaming of!

Flatlay of the Etsy SEO and SSO Guide for Handmade Shops