The DIY Skin Care Business Branding Guide

A step-by-step PDF guide to get your handmade skincare line ready to launch on any website builder or marketplace!

Handmade Skin Care Business Branding Guide

A step-by-step PDF guide to get your handmade skincare line ready to launch on any e-commerce site or marketplace:

  • Chapter 1: A Fresh Look at Branding
  • Chapter 2: Target Market & Avatar
  • Chapter 3: Creating a Product List
  • Chapter 4: Naming Your Business
  • Chapter 5: Choosing a Color Palette
  • Chapter 6: Choosing Font Pairings
  • Chapter 7: Brand and Copy Voice
  • Chapter 8: Essential Visual Elements
  • Chapter 9: Packaging and Labels
  • Chapter 10: The Unboxing Experience
  • Chapter 11: Product Photography
  • Chapter 12: Must-Have Website Sections
  • Chapter 13: Memorable Customer Service
  • Chapter 14: Your Ecommerce Platform

Aiming for Long-Term Success?

To begin creating skin care products that you’re proud of and get that fire inside to turn them into your livelihood…

It is beyond exciting to anyone with an entrepreneurial spirit. It’s a huge step towards making a life that YOU love and that YOU are in charge of.

But launching your business and listing those products before fully fleshing out your brand only means that you’re putting off a successful dream business even longer.

Going from step A to Z and skipping major steps in between are so incredibly obvious to potential customers (or more appropriately, lack thereof).

If you take the time now to think about your ENTIRE business and how it will all work together, you will save MORE time and have MORE success in the long run.

“Wow! I have done so many classes, joined so many groups, paid so much money but nothing comes close to this! It’s concise, to the point, covers everything step by step, and is a MUST HAVE guide. I wish I had this when I started my business…above and beyond what I have come across in most courses.”
Krishna Patel

156 Page Ebook • Instant Download

Highly visual tutorials and real-life examples for easy reference:

Tutorials and examples from the skin care business branding guide

Includes 20 Printable Worksheets…

Worksheets included in the skin care business guide

With Completed Examples for Guidance and Inspiration:

Examples Provided in the Skin Care Business Branding Workbook
“I’ve been in business over 35 years and I have gleaned information in this book – quite a bit – that I have never learned…and I research. A lot. And have hired MULTIPLE professionals. This is AMAZING information and a LOT of it. 
It is worth 10 times the cost. Or more.”
Terri Anne,
Retail Business Owner

Chapter 1: A Fresh Look at Branding

4 Steps of Skin Care Business Branding
  • Specify the goals and mission of your skin care business.
  • Brainstorm details that will help to communicate your values in the background and foreground of your business.
  • Commit to a time-block schedule to stay consistent on your business-building journey.

Chapter 2: Choosing Your Target Market

  • Decide on your ideal audience
  • Pinpoint demographics, psychographics, and details that will provide a true connection to your product line.
  • Create a customer avatar to bring your target market to life.
Choosing Your Target Market, ebook screenshot of section 2 in the skin care business branding guide.

Chapter 3: Creating a Converting Product List

Creating a Converting Product List, ebook screenshot of section 3 in the skin care business branding guide.
  • Narrow down your product list to fit your target market’s needs.
  • Learn how to do basic market research on Etsy and Google.
  • Validate your product line ideas with Google Trends.

Chapter 4: Naming Your Business for Longevity

Choose a business name and tagline that:

  • Speaks to your customer avatar.
  • Communicates your mission & values.
  • Will stand the test of time.
Naming Your Business, ebook screenshot of section 4 in the skin care business branding guide.

Chapter 5: A Purposeful Color Palette

Color Palettes, ebook screenshot of section 5 in the skin care business branding guide.
  • Learn the basics of Color Theory and Color Psychology in marketing.
  • Intentionally uncover your dominant color, color scheme, font color, and button color for all branded materials and sites.

Chapter 6: Flexible Font Pairings

Decide on a font pairing that works well online AND on products labels with the following top of mind:

  • Mission and target market.
  • Legibility.
  • Design flexibility.
Font Pairings, ebook screenshot of section 6 in the skin care business branding guide.

Chapter 7: Your Brand and Copy ‘Voice’

Copy and Brand Voice, ebook screenshot of section 7 in the skin care business branding guide.

Develop consistent words and phrasing that you’ll use in your:

  • Product names.
  • Product descriptions.
  • Social media posts.
  • Customer communications.

Chapter 8: Essential Visual Elements

  • Capture a branded profile picture that is approachable and trustworthy.
  • Create a favicon and logo that are recognizable and adaptable to any size.
  • Design a website banner that welcomes your customer and communicates your brand mission.
Essential Visual Elements, ebook screenshot of section 8 in the skin care business branding guide.

Chapter 9: Branded Packaging and Labels

Packaging and Labels, ebook screenshot of section 9 in the skin care business branding guide.
  • Choose product packaging that will speak to your customer avatar.
  • Learn general label inclusions and rules about making therapeutic claims.
  • Decide on your various labeling options: design, material, and printing.

Chapter 10: A Memorable Unboxing Experience

Give your customers a memorable first impression and brag-worthy unboxing experience by considering:

  • Shipping Containers.
  • Exterior and interior package ‘flair’.
  • Everyday vs. gift presentation.
Unboxing Experience, ebook screenshot of section 10 in the skin care business branding guide.

Chapter 11: Clickable Product Photography

Product Photography, ebook screenshot of section 11 in the skin care business branding guide.
  • Tips, tricks, and behind-the-scenes glimpses to make your photo sessions efficient and EFFECTIVE.
  • Experienced advice about backgrounds, props, camera position, and lighting.
  • List of recommended shots to include in every product listing.

Chapter 12: Website Page Outlines

Get tried-and-true pointers on the four website sections every e-commerce site MUST have:

  • Home page.
  • About page.
  • Sales pages (product listings & descriptions).
  • FAQs/Policies.
Website Templates, ebook screenshot of section 12 in the skin care business branding guide.

Chapter 13: Professional Customer Service

Customer Service, ebook screenshot of section 13 in the skin care business branding guide.
  • Real-life examples of top customer inquiries, requests, and feedback. 
  • Craft branded responses in advance so that you are timely, professional, and consistent.
  • Insight on the importance of customer reviews and how to use them as a tool.

Chapter 14: Choosing Your E-commerce Platform

  • Learn the differences between the top two e-commerce platforms for handmade skin care makers.
  • Decide which platform is the best for you and your future business goals.
Choosing Your Ecommerce Platform, ebook screenshot of section 14 in the skin care business branding guide.
“Wow wow wow…absolute gold dust. This is the what I needed when I started my journey all those years ago!!
The entire ebook is a blueprint for launching a skincare business. A must for anyone who wants to run an artisan skin care line.”
Selina G.
Tropic Skin Care

DIY Skin Care Business Branding Guide


PDF Download Includes:

  • 156 (8 1/2″ x 11″) pages
  • 14 categories of essential business topics for a successful DIY skin care line
  • 20 printable worksheets to build your business as you read
  • Detailed visuals and step-by-step tutorials
  • Instant access!!!