Turn your handmade skin care hobby into a thriving online business.

Handmade Skin Care Business Branding Guide

The DIY Skin Care Business Branding Guide

Get Your Products Ready to Launch Online!

Instant Access, Including:

  • 157-page ebook
  • 14 categories of essential business topics (such as finding your target market, choosing your products, naming your business, choosing packaging, product photography, visual elements, website essentials, and more)
  • Highly visual tutorials
  • Real-life examples
  • 20 printable worksheets
  • Fully editable Google Sheets Workbook

Your transformation from passionate hobbyist to successful business owner is about to begin!

“Life saver and worth every penny spent.”

“After countless cups of coffee and hours spend on the internet, searching but not finding, finally here is the answer to all my questions regarding Skincare Branding! Easy-to-follow e-Book and workbook include all the aspects I could think of, from finding the right name to choosing the right e-Commerce platform. All topics are well researched and provide tons of useful information. I wish I found this Business Branding Guide sooner. Life saver and worth every penny spent.”
Clean Beauty by Olga

You’re a natural-born maker. You love nothing more than whipping up a batch of homemade skincare awesomeness for yourself and your inner circle.

Your friends have said it…

Your family has said it…

“You know, you should really sell this stuff!”

(Like you hadn’t already been dreaming about running your own gig already.)

But…now that you’re doing a bit of research, it’s way more involved than you had originally anticipated…and creating even more confusion the deeper you dig.

“How do I know if my business name is taken already? How do I create those professional-looking labels? And the fancy photos for my website. Oh wait. Website. How do I even know which website platform to USE???”

Deep breath.

All of these questions (and more) are answered in the DIY Skin Care Business Branding Guide which was created just for passionate makers with an entrepreneurial spirit like yourself.

This step-by-step PDF will show you exactly how to brand your business like a pro and prepare you to start selling your products online with confidence.

“Above and beyond what I have come across in most courses.”

“Wow! I have done so many classes, joined so many groups, paid so much money but nothing comes close to this! It’s concise, to the point, covers everything step by step, and is a MUST HAVE guide. I wish I had this when I started my business…above and beyond what I have come across in most courses.”
Krishna Patel
skinIcare, UK

Real quick, let’s get straight on what we mean by ‘branding’.

We’re WAY past the point in e-commerce and marketing strategy where simply choosing a color palette and logo gets all the ‘branding boxes’ checked.

EVERY DECISION you make while building your business influences how you are perceived, and that includes topics that haven’t always made it under the ‘branding’ umbrella. We’re talking:

  • Your target market
  • The types of products you sell
  • Your business name
  • Your color palette
  • Your font pairings
  • Your brand ‘voice
  • Visual elements (logo, profile pic, banners)
  • Packaging and labels
  • The unboxing experience
  • Product photography
  • Website sections
  • Customer service
  • Your e-commerce platform

And you better believe that every one of those topics is covered in the DIY Skin Care Business Branding Guide – extensively.

“It is worth 10 times the cost. Or more.”

“I’ve been in business over 35 years and I have gleaned information in this book – quite a bit – that I have never learned…and I research. A lot. And have hired MULTIPLE professionals. This is AMAZING information and a LOT of it. It is worth 10 times the cost. Or more.”

“It gives you confidence.”

 “The Business Branding Guide provides insight into how to think about the business and how to carry it out successfully. It gives you confidence. I would recommend the branding book who is interested to start a business. The format and the layout were very methodical and easy to follow.”
Rabina Yassir
Handmade Skin Care Business Branding Guide

Get ready to sell your handmade skincare products online like a pro!

14 detailed chapters with tons of visuals and real-life examples to guide you through every step of the process.

4 Steps of Branding for Skin Care Businesses

A Fresh Look at Branding

  • Specify the goals and mission of your skin care business.
  • Brainstorm details that will help to communicate your values in the background and foreground of your business.
  • Commit to a time-block schedule to stay consistent on your business-building journey.

Choosing Your Target Market

  • Decide on your ideal audience.
  • Pinpoint demographics, psychographics, and details that will provide a true connection to your product line.
  • Create a customer avatar to bring your target market to life.
Finding your skin care business target market
How to create the product list for your skin care line

Creating a Converting Product List

  • Narrow down your product list to fit your target market’s needs.
  • Learn how to do basic market research on Etsy and Google.
  • Validate your product line ideas with Google Trends.

Naming Your Business

Choose a business name and tagline that will:

  • Speak to your target market.
  • Communicate your mission and values.
  • Stand the test of time.
How to name your skin care business
Color palette details for your skin care business

A Purposeful Color Palette

  • Learn the basics of Color Theory and Color Psychology in marketing.
  • Intentionally uncover your dominant color, color scheme, font color, and button color for all branded materials and sites.

Flexible Font Pairings

Decide on a font pairing that works well online AND on product labels with the following top-of-mind:

  • Mission and target market.
  • Legibility.
  • Design flexibility.
How to choose a font pairing for your handmade skin care business
How to create a brand voice for your skin care business writing

Your Brand ‘Voice’

Develop consistent words and phrasing you’ll use in your:

  • Product names.
  • Product descriptions.
  • Online marketing.
  • Customer communications.

Essential Visual Elements

  • Capture a branded profile picture that is approachable and trustworthy.
  • Create a favicon and logo that are recognizable and adaptable to any size.
  • Design a website banner that welcomes your customer and communicates your brand mission.
How to create visual elements for your online skin care business
label and packaging details for your skin care business

Branded Packaging and Labels

  • Choose product packaging that will speak to your customer avatar.
  • Learn general label inclusions and rules about making therapeutic claims.
  • Decide on your various labeling options: design, material, and printing.

The Unboxing Experience

Give your customers a memorable first impression and brag-worthy unboxing experience by considering:

  • Shipping containers.
  • Exterior and interior package ‘flair’.
  • Everyday vs. gift presentation.
The unboxing experience for your skin care customers
Product photography tips for your handmade skincare business

Clickable Product Photography

  • Tips, tricks, and behind-the-scenes glimpses to make your photo sessions efficient and EFFECTIVE.
  • Experienced advice about backgrounds, props, camera position, and lighting.
  • List of recommended shots to include in every product listing.

Must-Have Website Info

Get tried-and-true pointers on the four website sections every maker must have:

  • Home page.
  • About page.
  • Sales pages (product listings and descriptions).
  • FAQs and policies.
Important sections to include on your skin care website
Customer service tips for your handmade skin care business

Professional Customer Service

  • Real-life examples of top customer inquiries, requests, and feedback.
  • Craft branded responses in advance so that you are timely, professional, and consistent.
  • tInsight on the importance of customer reviews and how to use them as a tool.

Choosing Your Platform

  • Learn the differences between the top two e-commerce platforms for handmade skin care makers.
  • Decide which platform is the best for you and your future business goals.
How to choose the online platform for your skin care business

“Extremely comprehensive and well worth the purchase.”

 “I purchased Christine’s Branding Guide and Social Media Calendar. Both were extremely comprehensive and well worth the purchase. The branding guide helped me identify who my company was, how to choose colors for my brand, and define what my brand and niche are. The social media calendar is a must-have! It contains everything you need to be able to create and manage your social media posting schedule. It comes with suggestions, skin care-related holidays, and a rotation for when to post certain things. Thank you!”
Tallow Owl

“Valuable and insightful for anyone who has an existing or potential business.”

 “Due to ongoing health issues, I’ve learned about toxic exposure from cosmetic products, which has led to the creation of a skincare brand that will potentially develop into a community social enterprise. These resources are clear, concise, and contain valuable and insightful information for anyone who has an existing or potential skincare business. I’m currently gathering items to stage a photo shoot for the website and found the product photography section extremely helpful with many great tips.”
Naturally Divine

Build with LONG-TERM Success in Mind

“To begin creating skin care products that you’re proud of and then to get that fire inside to turn them into your livelihood…

It is beyond exciting to anyone with an entrepreneurial spirit. It’s a huge step towards making a life that YOU love and that YOU are in charge of.

But launching your business and listing those products before fully fleshing out your brand only means that you’re putting off a successful dream business even longer.

Going from step A to Z and skipping major steps in between are so incredibly obvious to potential customers.

If you take the time now to think about your ENTIRE business and how it will all work together, you will save MORE time and have MORE success in the long run…which is the whole point of this guide.”

Christine Glaser, C.A. Owner of DIY Skin Care Business

Author: Christine Glaser, C.A.

“I’m Christine Glaser, and I have been making natural skin care products to sell online and teaching others to do the same since 2012.

I’m a certified aromatherapist, essential oil specialist, and organic skin care maker with over a decade of experience in e-commerce business and coaching.

The tools and strategies in this ebook are the EXACT ONES I used to grow my own handmade skincare businesses on Etsy, Shopify, Wix, Pattern, Squarespace, and Facebook.

I’m thrilled to offer you my years of experience and education so that we can work together to fill the world with natural, safe products that contribute to overall wellness.

“Exactly what you need to get started and to keep going!”

“I’ve purchased and successfully used all of the skincare resources! It’s so overwhelming when learning to make and sell natural skincare, but these resources are exactly what you need to get started and to keep going!  As my business grows, I often refer back to Branding Business Guide to make sure I’m on the right track.  The hashtag lists are a godsend! Literally takes the guesswork out of what to use on socials.  The recipe book is so easy to follow and makes amazing products that my customers love! And the social media calendar is perfectly easy to follow and use.”
Lolli and Pop Shoppe

Printable Worksheets and Editable Google Workbook to Guide Your Reading

Build your skin care business chapter by chapter as you read through the information and real-life examples!

Skin Care Business Branding Guide includes 20 printable worksheets

20 PDF Worksheets

  • 20 (8.5″ x 11″) PDF downloads
  • Take notes on business ideas as you read
  • Lifetime access, print again for future rebranding
Completed worksheets are included in the skincare business guide

Includes Examples!

  • Done-for-you worksheets with real-life examples
  • Conquer the ‘blank canvas’ fear and get your creative juices flowing
  • Use as inspiration and ideas for your own line
Branding Guide Google Workbook Example, Mission Statement Homework Section

Includes Fully Editable Google Sheets Workbook (worth 4 times this guide all by itself!)

  • Complete with thought-provoking guided activities
  • Links to resources, vendors, and other recommendations for easy access
  • Keep ALL of your business planning in one convenient file that is accessible (and editable) from anywhere!

“A blueprint for launching a skincare business.”

“Wow wow wow…absolute gold dust. This is what I needed when I started my journey all those years ago!! The entire ebook is a blueprint for launching a skincare business. A must for anyone who wants to run an artisan skin care line.
Selina G.
Tropic Skin Care

Here’s everything you’re about to receive:

  • 14 categories of handmade skin care business branding topics
  • Tools and activities to prepare you for any online sales platform
  • Introduction to trusted vendors and services
  • Highly visual tutorials
  • Real-life examples and inspiration
  • 157-page ebook (PDF download, 8.5″ x 11″
  • 20 printable worksheets with example entries
  • Fully editable Google Sheets Workbook
  • Invitation to Private Facebook Community for Skin Care Makers

Let’s Get Started Building Your Handmade Skin Care Brand!

Handmade Skin Care Business Branding Guide