Handmade Skin Care Business Startup Blueprint

The Handmade Skin Care Business Startup Blueprint

Get Your Small-Batch Skin Care Products Ready to Sell!

Instant Access, Including:

✅ A step-by-step 153-page eBook with printable worksheets

✅ Fully editable Google Sheets Workbook (your personalized blueprint!)

✅ Crystal-clear guidance on finding your niche, choosing the right products to create, branding your business, and setting up for success

✅ Real-life examples & inspiration to guide your decisions

✅ Exclusive access to our VIP Facebook Group for handmade skincare entrepreneurs

Your transformation from passionate hobbyist to successful business owner is about to begin!

download your startup blueprint now!

“Life saver and worth every penny spent.”

“After countless cups of coffee and hours spend on the internet, searching but not finding, finally here is the answer to all my questions regarding Skincare Branding! Easy-to-follow e-Book and workbook include all the aspects I could think of, from finding the right name to choosing the right e-Commerce platform. All topics are well researched and provide tons of useful information. I wish I found this Business Startup Guide sooner. Life saver and worth every penny spent.”

Olga

Clean Beauty by Olga

You’re a natural-born maker. You love nothing more than whipping up a batch of homemade skincare awesomeness for yourself and your inner circle.

Your friends have said it…

Your family has said it…

“You know, you should really sell this stuff!”

(Like you hadn’t already been dreaming about running your own gig already.)

But…now that you’re doing a bit of research, it’s way more involved than you had originally anticipated…and creating even more confusion the deeper you dig.

“How do I know if my business name is taken already? How do I create those professional-looking labels? And the fancy photos for my website. Oh wait. Website. How do I even know which website platform to USE???”

Deep breath.

All of these questions (and more) are answered in the DIY Skin Care Business Startup Blueprint which was created just for passionate makers with an entrepreneurial spirit like yourself.

This step-by-step PDF will show you exactly how to brand your business like a pro and prepare you to start selling your products with confidence.

“Above and beyond what I have come across in most courses.”

“Wow! I have done so many classes, joined so many groups, paid so much money but nothing comes close to this! It’s concise, to the point, covers everything step by step, and is a MUST HAVE guide. I wish I had this when I started my business…above and beyond what I have come across in most courses.”

Krishna Patel

skinIcare, UK

Real quick, let’s get straight on what we mean by ‘blueprint’.

We’re WAY past the point in e-commerce and marketing strategy where simply choosing a color palette and logo gets all the ‘branding boxes’ checked.

EVERY DECISION you make while building your business influences how you are perceived, and that includes topics that haven’t always made it under the ‘startup’ umbrella. We’re talking:

Your target market
The types of products you sell
Your business name
Your color palette
Your font pairings
Your brand ‘voice
Visual elements (logo, profile pic, banners)

Packaging and labels
The unboxing experience
Product photography
Website sections
Customer service
Your e-commerce platform

And you better believe that every one of these topics is covered in the DIY Skin Care Business Startup Blueprint…extensively.

download your startup blueprint now!

“It gives you confidence.”

“The Skincare Business Startup Blueprint provides insight into how to think about the business and how to carry it out successfully. It gives you confidence. I would recommend the branding book who is interested to start a business. The format and the layout were very methodical and easy to follow.”

Rabina Yassir

“It is worth 10 times the cost. Or more.”

“I’ve been in business over 35 years and I have gleaned information in this book – quite a bit – that I have never learned…and I research. A lot. And have hired MULTIPLE professionals. This is AMAZING information and a LOT of it. It is worth 10 times the cost. Or more.”

Terri Anne

Get ready to sell your handmade skincare products like a pro!

14 detailed chapters with tons of visuals and real-life examples to guide you through building your business foundation.

The editable Google Workbook correlates with every chapter to help you TAKE ACTION and CREATE YOUR BUSINESS as you read!

(Prefer putting pen to paper? Printable worksheets are also included to help guide you through the process as well!)

A Fresh Look at Branding

Specify the goals and mission of your skin care business.
Brainstorm details that will help to communicate your values in the background and foreground of your business.
Commit to a time-block schedule to stay consistent on your business-building journey.

Choosing Your Target Market

Decide on your ideal audience.
Pinpoint demographics, psychographics, and details that will provide a true connection to your product line.
Create a customer avatar to bring your target market to life.

Creating a Converting Product List

Narrow down your product list to fit your target market’s needs.
Learn how to do basic market research on Etsy and Google.
Validate your product line ideas with Google Trends.

Naming Your Business

Choose a business name and tagline that will:

Speak to your target market.
Communicate your mission and values.
Stand the test of time.

A Purposeful Color Palette

Learn the basics of Color Theory and Color Psychology in marketing.
Intentionally uncover your dominant color, color scheme, font color, and button color for all branded materials and sites.

Flexible Font Pairings

Decide on a font pairing that works well online AND on product labels with the following top-of-mind:

Mission and target market.
Legibility.
Design flexibility.

Your Brand ‘Voice’

Develop consistent words and phrasing you’ll use in your:

Product names.
Product descriptions.
Online marketing.
Customer communications.

Essential Visual Elements

Capture a branded profile picture that is approachable and trustworthy.
Create a favicon and logo that are recognizable and adaptable to any size.
Design a website banner that welcomes your customer and communicates your brand mission.

Branded Packaging and Labels

Choose product packaging that will speak to your customer avatar.
Learn general label inclusions and rules about making therapeutic claims.
Decide on your various labeling options: design, material, and printing.

The Unboxing Experience

Give your customers a memorable first impression and brag-worthy unboxing experience by considering:

Shipping containers.
Exterior and interior package ‘flair’.
Everyday vs. gift presentation.

Clickable Product Photography

Tips, tricks, and behind-the-scenes glimpses to make your photo sessions efficient and EFFECTIVE.
Experienced advice about backgrounds, props, camera position, and lighting.
List of recommended shots to include in every product listing.

Choosing Your Platform

Learn the differences between the top two e-commerce platforms for handmade skin care makers.
Decide which platform is the best for you and your future business goals.

download your startup blueprint now!

“Extremely comprehensive and well worth the purchase.”

“I purchased Christine’s Startup Blueprint and Social Media Calendar. Both were extremely comprehensive and well worth the purchase. The blueprint helped me identify who my company was, how to choose colors for my brand, and define what my brand and niche are. The social media calendar is a must-have! It contains everything you need to be able to create and manage your social media posting schedule. It comes with suggestions, skin care-related holidays, and a rotation for when to post certain things. Thank you!”

Amanda

Tallow Owl

“Valuable and insightful for anyone who has an existing or potential business.”

“Due to ongoing health issues, I’ve learned about toxic exposure from cosmetic products, which has led to the creation of a skincare brand that will potentially develop into a community social enterprise. These resources are clear, concise, and contain valuable and insightful information for anyone who has an existing or potential skincare business. I’m currently gathering items to stage a photo shoot for the website and found the product photography section extremely helpful with many great tips.”

Linda

Naturally Divine

Build with LONG-TERM Success in Mind

“To begin creating skin care products that you’re proud of and then to get that fire inside to turn them into your livelihood…

It is beyond exciting to anyone with an entrepreneurial spirit. It’s a huge step towards making a life that YOU love and that YOU are in charge of.

But launching your business and listing those products before fully fleshing out your brand only means that you’re putting off a successful dream business even longer.

Going from step A to Z and skipping major steps in between are so incredibly obvious to potential customers.

If you take the time now to think about your ENTIRE business and how it will all work together, you will save MORE time and have MORE success in the long run…which is the whole point of this blueprint.”

Author: Christine Glaser, C.A.

“I’m Christine Glaser, and I have been making natural skin care products to sell online and teaching others to do the same since 2012.

I’m a certified aromatherapist, essential oil specialist, and organic skin care maker with over a decade of experience in e-commerce business and coaching.

The tools and strategies in this ebook are the EXACT ONES I used to grow my own handmade skincare businesses on Etsy, Shopify, Wix, Pattern, Squarespace, and Facebook.

I’m thrilled to offer you my years of experience and education so that we can work together to fill the world with natural, safe products that contribute to overall wellness.“

“Exactly what you need to get started and to keep going!”

“I’ve purchased and successfully used all of the skincare resources! It’s so overwhelming when learning to make and sell natural skincare, but these resources are exactly what you need to get started and to keep going! As my business grows, I often refer back to Skincare Business Startup Blueprint to make sure I’m on the right track. The hashtag lists are a godsend! Literally takes the guesswork out of what to use on socials. The recipe book is so easy to follow and makes amazing products that my customers love! And the social media calendar is perfectly easy to follow and use.”

Brandi

Lolli and Pop Shoppe

“A blueprint for launching a skincare business.”

“Wow wow wow…absolute gold dust. This is what I needed when I started my journey all those years ago!! The entire ebook is a blueprint for launching a skincare business. A must for anyone who wants to run an artisan skin care line.”

Selina G.

Tropic Skin Care

Here’s everything you’re about to receive:

A step-by-step 153-page eBook with printable worksheets
Fully editable Google Sheets Workbook (your personalized blueprint!)
Crystal-clear guidance on finding your niche, choosing the right products to create, branding your business, and setting up for success
Real-life examples & inspiration to guide your decisions
Exclusive access to our VIP Facebook Group for handmade skincare entrepreneurs

Let’s Get Started Building Your Handmade Skin Care Business!

download your startup blueprint now!