116 Skin Care Product Instagram Hashtags (Researched!)

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Looking to drive growth to your handmade skincare business and all-natural products using the power of Instagram?

Using the RIGHT hashtags (not just the most popular) can help you reach your ideal audience, increase engagement, and turn casual scrollers into loyal customers. In this blog post, I’ve compiled 116 carefully researched Instagram hashtags tailored specifically for businesses owners who formulate all-natural skincare products.

Whether you’re showcasing your handmade line, sharing behind-the-scenes content, or promoting special sales, these hashtags can help your posts land in front of people who truly value small-batch, natural products.

Bonus? I’ll share a few actionable tips on how to make these hashtags work for you, from making strategic lists to keeping your strategy fresh.

Why Use THESE Skincare Instagram Hashtags

Here’s the scoop, my fellow maker.

All of those hashtag generators that you can find in a quick Google search?

They mostly compile the top (read: most used) hashtags on IG.

This does NOT work in your favor…think about it.

If you use a VERY popular hashtag, such as #skincare (which has been used 134 MILLION times) – what are the chances that you AND someone else are using that same hashtag and posting at the same time?

(Answer: Very likely.)

The result? You’ll simply get buried underneath the other hundreds of Instagram users that are dishing that same hashtag.

Effort…and that hashtag…are wasted.

Your goal is to use hashtags that are less popular, yet popular enough, so that your post ISN’T buried underneath other users…yet still have eyes waiting for your beautiful share.

Best news? Every hashtag below has been researched to meet that ‘sweet spot’ for optimal viewership!

116 Researched Skin Care Product Instagram Hashtags

#acnecream	#antiagingcream
#antiagingmask	#antiagingserum
#balm	#bathbombaddict
#bathbombdemo	#bathbomblover
#bathbombsarelife	#bathbombsfordays
#bathbombshop	#bathbombsofinstagram
#bathgoals	#bathmilk
#bathproducts	#bathsalt
#bathsalts	#bathsaltsoak
#bathsoaks	#bathspa
#bathtea	#bathteabags
#bathteas	#bathtimebliss
#bathtimefuntime	#bathtimegoals
#bathtimeisthebesttime	#beardoilnatural
#beardoils	#beeswaxlipbalm
#bellybutter	#blackheads
#blemishcontrol	#blemishfreeskin
#bodybutters	#bodymoisturizer
#bodyoil	#bodyoils
#bodyoilsforwomen	#bodyscrubs
#bodyspray	#coffeescrub
#cuticlebalm	#cuticlecare
#cuticleoil	#deweyskin
#diylipbalm	#exfoliant
#eyecreams	#facemist
#facemistspray	#facemoisturizer
#faceserum	#faceserums
#facetoner	#facewash
#facialcare	#facialcleanser
#facialkit	#facialmask
#facialmasks	#facialmoisturizer
#facialoil	#facialserum
#facialtoner	#facialwashherbal
#glowingbody	#glowingcream
#glowingserum	#handbodylotion
#handcreams	#handsalve
#healingsalve	#lipbalmaddict
#lipbalmhomemade	#lipbalmlover
#lipbalmnatural	#lipbalms
#lipmoisturizer	#liptints
#lotionbar	#lotionbars
#lotions	#milkbath
#moisturizingcream	#naturallipbalm
#nipplecream	#organiccream
#organicfacemask	#organicfaceoil
#organiclipbalm	#organicliptint
#organicserum	#puffyeyes
#redness	#salves
#shampoobar	#shampoobars
#shavingsoap	#showersteamer
#showersteamers	#sugarscrubs
#tattoobalm	#tintedlipbalm
#toners	#undereyecircles
#undereyecream	#undereyetreatment
#veganlipbalm	#veganlips
#whippedbodybutter	#whippedbodybutters
#whippedbodyscrub	#whippedsugarscrub

Tips for Using Your Skincare Hashtags to Maximize Your Reach

Tip 1: 5k – 500k Post Count

All of the skin care product hashtags above were researched and had a post count of between 5k and 500k at the time of publication (this is the ‘sweet spot’).

This range is optimal for your posts to be seen by your chosen audience.

If you choose to research your own hashtags, you can find this number underneath the hashtag when you type it into the search bar on Instagram.

Tip 2: Use all 30 Hashtag Slots

When posting on Instagram, you can include up to 30 hashtags in either your post caption or in the comments section.

USE ALL OF THEM!

Every hashtag is an opportunity for a new pair of eyes to see your natural skincare business – using only a portion of your allotted hashtags is wasting the effort you put into making an engaging post.

Tip 3: Make Hashtag Lists

The Instagram algorithm wants to see a variety of hashtags being used on each account rather than the same ones over and over again.

After finding hashtags that speak to your own skincare products, make a variety of lists (at least 3) that you can rotate through as you post your content.

Tip 4: Delete Your Hashtags

After making your lists as suggested in tip 3 above, come up with a rotating system. (Use set 1 on Monday, set 2 on Wednesday, set 3 on Friday…or something similar according to your own posting strategy.)

Before using set 1 again the following Monday, delete the hashtag set from the previous Monday’s post (be sure to keep the rest of your caption though!).

Tip 5: Quarterly Refresh

Eventually, you will start to see a little less engagement and reach from your hashtag lists – at this point, take the time to create new ones.

I have found that every quarter is enough for my account – your ‘peak’ times may be shorter or longer depending on your audience. Just make sure you’re consistent!

Using the right hashtags on Instagram can make ALL the difference in growing your handmade skincare business and connecting with the audience that appreciates your craft.

By incorporating these 116 researched hashtags into your posts, you’ll increase your chances of being discovered by potential customers who value high-quality, handmade products.

Remember to experiment with a mix of hashtags, stay consistent with your strategy, and always keep your target market in mind. With the right approach, your Instagram account can drive traffic to your skin care business—one post at a time!