Etsy SEO and SSO Guide for Handmade Sellers (Ebook and Workbook)
- 8.5" x 11" PDF
- Lifetime Access
- Download on device of your choice
- Created by Christine Glaser, C.A.
Etsy SEO and SSO Guide for Handmade Sellers (aka “The Etsy Money-Making Guide”)
You’ve heard of SEO.
Maybe you even understand the basic concept of SEO.
But taking the time to fully dive into that fancy-sounding word (plus learning any Etsy-specific tips) keeps creeping its way down your to-do list.
Here’s the deal.
Focusing on Etsy’s search engine optimization (SEO) and weaving in strategic seasonal selling optimization (SSO) is KEY to your success. Much more urgent than the ‘When I Have Extra Time’ section in your planner.
And the big secret is that it’s NOT HARD.
Instead of running away from a pretentious-sounding initialism, let’s just go ahead and replace ‘SEO and SSO’ with what it REALLY means:
The Etsy Money-Making Guide (better title?) is packed with easy-to-understand explanations and the most up-to-date tips for optimizing your handmade shop.
Whether you’re a seasoned handmade business owner or just getting started, this guide is a must-have for anyone serious about MAKING MONEY on Etsy.
SECTION 1: Learn How Search Engines Work
- SEO is crucial to your online business success and should be a part of your normal routine
- Commit to dedicated SEO time
- Learn how shoppers on Etsy are different than other online consumers
- Learn how search engines work to organize information
- Understand Etsy SEO vs. Google SEO
SECTION 2: Optimize your Overall Etsy Shop
- Create an About Section that shows off your authority and expertise
- Use Visual Branding Elements in a way that promotes trust and longer visits to your site
- Name Shop Sections intentionally to entice your ideal customer
- Update Policies and Announcements to keep you relevant and ranking higher
SECTION 3: Optimize Your Individual Listings
- Create a Clickable Title with character-count in mind
- Optimize with invisible Listing Details that further your reach
- Bank on the included Product Description Template that helps to rank your store
- Learn the new way to come up with Tags & Materials
- Get Etsy to prioritize your shop with Processing & Shipping guarantees
- Learn the importance of communicating EVERYTHING through Product Photos & Video.
SECTION 4: Strategic Seasonal Selling
- Double down by optimizing your shop and products for key selling periods
- Easy seasonal shop updates to maximize your sales
- Individual listing updates to get your shop found in search results
- Learn backward planning tips for seasonal selling
- Traditional Seasonal Product Inspiration to get your own ideas flowing.
- Optimization checklists
- Seasonal selling worksheets
- Monthly Traffic Tracker
What other sellers have said about the Etsy SEO & SSO Guide:
- “I’m obsessed with this guide! My first sale was December 2019 and since then I have gotten a lot of information on how to help your shop, but this is COMPLETE! It’s literally everything you need to know all in one. So many things I didn’t know I should be doing to optimize my shop. It’s FULL of information that’s actually useful and easy to do! The worksheets are pure gold, exactly what I need.” – Brandi
- “This guide was extremely informative. I completed all of the steps to set up an Etsy months ago but never pursued it. I didn’t understand it honestly even though I shop there daily. This e-guide explained everything and the steps were very easy to complete. After reading over this guide, I’m no longer afraid of stepping out with Etsy. My favorite part was explaining product names…another favorite part was explaining tags and backward planning. I was already on the right track but you confirmed it for me. This is genius and I can’t wait to implement them. I would recommend this guide to any business owner that’s ready to step it up a notch.” – Arlana
- “Christine Glaser provides a detailed guidebook for navigating SEO and SSO on Etsy. This easy-to-read and digest ebook packs loads of information and food for thought into its 80 pages! Whether you are just starting out as a maker and seller on Etsy or have an established shop, you are certain to have at least one a-ha moment when reading this ebook. Christine provides concrete examples and instructions for improving traffic flow and provides helpful pointers on planning ahead for seasonal sales. Highly recommend!” – Chris
- “Absolutely loved this e-book. As I am beginning my journey getting my business off the ground this book was jam-packed with easy-to-understand and helpful information. It not only was a page-turner (I said it, a book on SEO/SSO info that is a page-turner!) it made me excited to jump into my work even more! I would 100% recommend this to anyone getting started, or looking to up their traffic and overall presence on Etsy. The section on alt-text was really helpful and I think really important for people to be doing for so many reasons – so glad you called this out and walked through it!” – Whitney
- 80-page PDF download
- Easy-to-understand background information on SEO and SSO
- How to optimize your Etsy shop for maximum search engine visibility
- Newly released best practices for ranking on Etsy
- The smart way to update your Etsy titles, tags, and descriptions
- Optimize your handmade shop for seasonal selling (year round!)
- Checklists and Worksheets to guide optimization efforts (fillable and printable)
- Traffic Tracker to monitor your month-to-month growth and performance
More printables that pair perfectly with the Etsy SEO & SSO Guide:
Other helpful resources for you on the blog: