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A zero-fluff business branding guide to get your handmade skincare line ready to launch on any e-commerce site or marketplace, complete with essential skincare business topics! This transformational 157-page PDF download full of detailed visuals and tutorials includes 20 printable worksheets to help you build your business as you navigate through the guide, filled with…
Basic photography skills are imperative to your e-commerce success – having quality photos for your skin care business is a key factor in the amount of traffic you have and the number of sales you make. If your photos don’t speak ‘professional’, the sales aren’t going to come. This ebook will walk you through how…
There’s no doubt that if anyone tried your skin care products, they would love them! But…if you try to sell to everyone…you will sell to NO ONE. By thinking about the tiny details of your customers’ personalities, your audience will say, “Holy cow, it seems like (*enter amazing skin care product here*) was literally made…
Is your skin care product line full of products that YOU want to make…or products that your target audience actually WANTS? This ebook walks you through how to look at your skin care business (or the ideas that are in your head for those of you just starting out) and decide which products to keep…
When choosing a font pairing for your skin care business branding, the ultimate goal is brand recognition across all platforms. And as skin care makers, our font choices have to look good on a computer screen AND product labels. Finding that ‘WOW’ combo is easier said than done! This ebook walks you through the basics…
The success of your business depends on your decision to choose your color palette INTENTIONALLY and finely tune the message you want to send to your audience. But unless you have a background in marketing or visual arts, understanding how to choose a color palette for your skin care business can be pretty intimidating (or…
It’s time to think beyond just the ‘visual’ aspects of branding (i.e., color palettes, fonts, logos) for your handmade skincare business. Attract your ideal customer with the power of WORDS. In this 18-page ebook, walk through 3 steps of identifying your own language habits, how you can connect to your customers’ use of language, and…
The name of your skin care business is going to be the anchor of your website URL, your social media accounts, your email address, and more. Your business name is a BIG deal and speaks volumes. When naming a business, there are four things to keep in mind: Target Market (it needs to attract your…
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