Target Market Planner Ebook and Workbook
- 8.5" x 11" PDF
- Lifetime Access
- Download on device of your choice
- Created by Christine Glaser, C.A.
There’s no doubt that if anyone tried your skin care products, they would love them!
But…if you try to sell to everyone…you will sell to NO ONE.
By thinking about the tiny details of your customers’ personalities, your audience will say, “Holy cow, it seems like (*enter amazing skin care product here*) was literally made for ME!”…because it will be!
To get a loyal following, you need to get down to the basics of your ideal customer base.
This download will help you to brand yourself successfully by learning the general facts about your target market, what they see as valuable, and how they spend their time.
After completing the included worksheets, you will walk with:
- Demographics (statistical characteristics)
- Psychographics (attitudes and aspirations)
- Talking Points (hobbies and lifestyle)
- Customer Avatars (an actual person in mind with specific needs and desires)
Understanding your target market and how to talk to your customer avatar is the key to memorable branding and marketing – the cornerstone of your business!
Note: This ebook + workbook is included as a chapter in the Handmade Skincare Business Branding Ebook + Workbook available here.
More downloadables that pair perfectly with this planner:
- Font Guide for Skin Care Businesses Ebook and Workbook
Other helpful resources for you on the blog:
Download Inclusions and Access Information:
- 17-page PDF download
- Ebook that explains finding your target market: demographics, psychographics, and customer avatars
- 3 blank customer avatar worksheets to print and fill out
- Filled out example customer avatar worksheet for reference and inspiration