Wondering Which Online Business Model Is Right For You?
Find out which home-based business (blogging vs. handmade e-commerce) fits your lifestyle and resources the best!
Website Design Tips & Inspiration
10 Tips for Taking Time Away from Your E-Commerce Skin Care Business
The amount of work it takes to prepare for a time away from your skin care business can be overwhelming (especially when you are the…
How to Use AI-Generated Text in Your Skincare Business
Entrepreneurs, rejoice…and get ready to boost your confidence in using AI-generated text for your skincare business (and say sayonara to writer’s block)! As skincare business…
Shopify vs Etsy: Choosing the Best Platform for Your Handmade Skincare Business
I’m willing to bet that you’ve had your eyes peeled for the best possible online platform to run your handmade skincare business since you started…
How to Create a Converting Shopify Product Page
Creating a high-converting Shopify product page for your handmade business is key to the success of your skincare line. In this slam-dunk tutorial, you’ll learn…
Mastering Product Descriptions for Your Handmade Skincare Business
When selling handmade skincare products online, writing compelling product descriptions is a huge part of each item listing (aka sales page). And if you’ve ever…
A Stress-Free Shopify Backend Setup Checklist (for Skincare Businesses)
As a skincare entrepreneur, crafting your products and deciding on branding details are just the beginning of your journey. Now it’s time to build a…
Shopify:
Shopify (a stand-alone website builder) is customizable and scalable for the individual who is comfortable learning a bit of new tech and minimal website design. It’s still incredibly easy (compared to building a website on your own) with the provided starter templates and tutorials.
Shopify offers many extra things to get yourself discoverable in an online search, including blog posts, additional website pages, and the ability to edit your page titles, category descriptions, meta descriptions, URLs, and alt-text.
Etsy:
Etsy (a marketplace) is easy to set up (no choice about fonts or the formatting of your store) and a small financial risk (20 cents a listing with a *5% transaction fee), so a great place to get your feet wet if you haven’t sold online before.
You can learn what products your target market likes and work on improving your sales copy and product photography without having to worry about website design at the same time.
You can get your first 40 listings for free here if you’re ready to get started and have never opened an Etsy shop before.
Product Pricing Guide:
Once you know which online platform you are going to sell on, you are now able to accurately price your products for profit.
This breakeven point calculator by Janet LeBlanc (Paper+Spark) helps you to figure out how to price your products, including your materials, overhead costs, and e-commerce platform fees.
A must-have tool for any online seller that wants to accurately price their products for a real full-time income.