Quick-Win Social Media Ideas and Prompts:
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110 Social Media Prompt Ideas for Your Skincare Business
Perfect for Small-Batch, All-Natural Product Lines!
Online Marketing Ideas & Tips:
70 Skin Care and Beauty Holidays Perfect for Social Media (2024)
A list of SEVENTY attention-grabbing skin care and beauty holidays to mention on social media for your handmade business in 2024! While posting a generic holiday message…
22 Call-to-Actions for Your Skin Care Business
Are you a handmade skin care business that straight up STRUGGLES with writing effective call-to-actions for your online marketing? If so, you are not alone….
16 Tips for Selling Your Handmade Lip Balm
Making it is one thing. Figuring out how to successfully market and sell handmade lip balm is an entirely different ballgame. When you sign up for…
How to Find the Best Skin Care Instagram Hashtags
The key to higher visibility and more online sales via social media is finding the best Instagram hashtags for YOUR skin care business. Your business mission is…
12 Social Media Tips to Boost Visibility for Your Skin Care Business
If you’ve heard the rumors that skin care businesses can THRIVE on social media…but you just can’t seem to make it work for YOUR brand…this…
Positive Skincare Quotes for Social Media Marketing (for Handmade Businesses)
It seems like simply using positive skincare quotes for social media posts would be a cop-out when thinking about online marketing your handmade business. After…
Social Media for your Handmade Skin Care Business…for LIFE!
The Most-Loved Social Media Calendar for Skin Care Makers
Researched Instagram Hashtag Packs By Topic:
Social Media and Email Marketing Resources
Later:
If you are looking to schedule your social media posts ahead of time, I have used Later in the past with much success and recommend them. Later provides not just scheduling but analytics, hashtag performance, content planning, and reporting.
Their free account includes 10 free posts a month (get ten extra posts by clicking here) on one social handle.
MailerLite:
MailerLite is my recommended email service provider to start you on the road of email marketing. They are free for up to 1,000 subscribers (with a 12,000 email cap), have great newsletter templates for e-commerce sellers, and earned the ‘Best Email Deliverability’ award.
I’ll have more posts and resources on how to use MailerLite with Shopify and Etsy in the future; until then, they have free online courses available (click on ‘MailerLite Academy’ in the Resources section after signing up) that are crystal clear and walk you through everything.
ConvertKit:
After your business grows and if/when you have the need for automation, segmenting, and tagging your customers, I recommend moving over to Converkit for your email marketing.
This is for the more advanced entrepreneur who is looking to deliver opt-ins and a personalized customer experience.