It seems like simply using positive skincare quotes for social media posts would be a cop-out when thinking about online marketing your handmade business.
After all, you spend a decent amount of time taking photos and videos of making your skin care products to promote them – that’s the ‘real value’ content, right?
Quotes may feel too easy and copy-paste to be part of a legit marketing strategy.
But you’d only be cheating yourself and your business if you skip this quick win!
Posting those positive phrases is a double whammy: you spread the message of self-love and happiness while ALSO giving your handmade skin care business a major visibility boost on your social platform of choice – check out our favorite quotes (and tips for using them) below!
Why Share Skin Care Quotes on Social Media?
I’m sure you want the ‘why’ behind throwing some positive skincare quotes up on your social (you smart, answer-seeking business owner, you).
And it’s a one-word answer.
But first: the other posts that you publish explaining your skin care ingredients, videos of your process, your amazing reviews, your eco-conscious packaging…this is NOT wasted content.
You are providing value there.
You are staying top-of-mind and showing your audience the inner-workings of your business mission and production.
However…it’s not the type of content that your audience is going to reshare to their own social accounts.
A positive quote that supports your vision though…THAT is going to get your following to click on the ‘heart’ button, the ‘add post to your story’ button, the ‘share’ button.
Add on an engaging caption and you have a winning ticket:
Eye-catching graphic: “Beauty is being comfortable and confident in your own skin.”
Caption: “Confidence is the new black. Tag a friend that radiates confidence and inspires you to do the same.”
@bestfriendforever: @youbeyou Girl, this is so youuuuu. Luv luv your confidence and always making me level up to be my best self!!!
@youbeyou: @bestfriendforever OMG, same girl same! This is you! 😭😭😭 Love you to the moon!
When you start getting shares and tags on this post, it’s not just a fun social media game to make you and your business feel Instafamous for a day or two.
You are getting your business name out there, fresh eyes on your account, and increased brand recognition (assuming you used your color palettes, fonts, logo, and social handle on the quote graphic).
In addition, the individuals that engaged with your post will now see your content more regularly in their feeds (which is why you want to continue offering consistent value).
Starting to see how different types of content can work together like a game of Tetris?
Best Social Media Platform to Share Skin Care Quotes
Because it depends – only you know the details of your target market.
Generally speaking, younger social media users (ages 18-24) are more likely to be consistently on Instagram, TikTok, and Snapchat.
Facebook is still noted to be the most widely used platform, but that doesn’t mean that your particular customer base is using it every day (or multiple times a day, as is the case for other platforms).
The best way to *truly* know is by testing your content on a variety of platforms to see which one gets more engagement.
Check out more Social Media Research by Pew Research Center to get a starting point based on your own customers’ demographics.
Don’t have demographics pin-pointed yet? Time to get specific on your skin care target market here.
Positive Skin Care Quotes for Social Media
“Look after yourself from within and your beauty will shine through on your skin.” – Shanina Shaik
“Beauty is being comfortable and confident in your own skin.” – Iman
“Taking care of your skin is more important than covering it up.”
“Love the skin you’re in.”
“Glowing skin is always in.”
“Sleep, skincare, smile, repeat.” – Jaime Carson
“Be your own kind of beautiful.”
“Whatever is good for the soul…do that.”
“If it doesn’t nourish your skin or soul, let it go.”
“Be happy. Be bright. Be you.”
“Happiness is a habit (so is your skin care).”
“Dear Body, I love you.”
“To me, beauty is about being comfortable in your own skin. It’s about knowing and accepting who you are.” – Ellen DeGeneres
Other Skincare Social Media Content Ideas
It’s true that skincare quotes are incredibly shareable on social media and create amazing engagement on your account.
BUT. As a handmade business, you still need to be generating other content to make your audience aware of your product line and overall business mission.
Here are some other topic categories to get those wheels turning:
Think outside the box and observe skin-care-specific days such as Turn Beauty Inside Out Day, National Self Care Day, and Compliment Your Mirror Day
Show the ‘face behind the business’ with topics to introduce yourself, share family glimpses, and capture public appearances (such as farmers market booths, placement in a boutique, or other ‘away from home’ business activities.
Show off your knowledge by explaining product benefits, ingredients, and providing helpful how-to videos.
Engage your customers with giveaways and contests, sharing reviews, and featuring products.
Give your audience an inside glimpse of your world with process videos, workshop shots, and sneak peeks.
This is just the tip of the iceberg. Handmade skincare businesses have SO MUCH to share on social media.
The majority of what we do is visual, it just takes the effort of snapping a picture or video as we work.
If you need some inspiration or just want someone to tell you WHAT to post on WHAT day, check out the Skin Care Social Media Calendar (written specifically for handmade entrepreneurs).
And the best part is that this gold mine of prompts is UNDATED, so you can continue to use it year after year!
The Skin Care Social Media Calendar
Another amazing benefit about these positive skincare quotes is that they don’t have to stay just on your social media feeds!
Use them as:
- Banners on your website
- Subject lines in your weekly newsletters
- Additions to your printed promotional materials, such as business cards and branded thank you notes.
The sky is the limit – best to you and your skin care business, fellow maker!