Dry Skin Face Serum next to eucalyptus

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This natural dry skin face serum recipe is written specifically for handmade businesses, but it’s so simple that ANYONE can make it (even if it’s the very first skin care recipe you ever create).

One hundred percent free from all preservatives, fragrances, and fillers, this is a MUST-HAVE for any natural skin care line.

This easy tutorial walks you through the recipe I personally formulated and have sold in my own e-commerce shops, and also introduces other effective oils to experiment with if you’d like to add your own unique twist.

Make sure you read to the very bottom where you’ll find expert tips for branding this serum so that it’s the perfect fit for your ideal target market!

Natural dry skin face serum recipe social image

This post may contain affiliate links, meaning I get a commission if you decide to make a purchase through my links (at no cost to you). Please read the disclosure for more information.

Is there a market for dry skin face serum?

Face serum in general has seen a drastic increase in popularity, and as you can see in the Google Trends line graph below, its search volume has doubled in the last five years alone.

Having a dry skin facial serum in your product line will help to zero in on the needs of your target market, especially niched down groups such as postpartum mothers, those in cold and windy locations, and individuals looking for products specific to maturing skin.

Graph showing face serum searches doubling over the last 5 years in United States.

Benefits of adding dry skin facial serum to your product line

In addition to meeting the direct needs of your target market, adding a dry skin facial serum to your product line provides so much opportunity for upselling and a higher average order value.

Individuals purchasing skin care are usually looking for a complete routine, and bundling this serum together with other products made for dry skin is an easy win for daily sales as well as gifting occasions.

Consider these additional dry skin care recipes to include in a gift set:

The best dry skin facial serum recipe

This particular dry skin face serum recipe has been formulated for dry skin and helps to nourish and hydrate the epidermis, improves elasticity, and softens dry patches.

Formulated by *yours truly* as a certified aromatherapist, this expert blend is made with natural carrier oils and skin-loving essential oils at a 1% dilution rate, safe for daily use on skin.

This has sold like hot cakes in my shops, and the glowing reviews that past customers have left show the true power of its all-natural ingredients:

Customer reviews from this dry skin face serum

“I’ve been using this a few years now. My face used to be flaky and so dry every winter. Ever since I’ve been using this serum, I’ve had wonderfully moisturized skin. I use it year round and don’t go a day without it. No more dryness, ever! Life changing!”

Jamie Whitaker

“My skin is super sensitive… it gets irritated with everything. Not this time! My forehead gets so dry sometimes and this product has been a lifesaver. I use it every time I jump out of the shower. I highly recommend it!”

Angie Jackson

“I’ve only used it a few times, but i love how it feels and smells and makes me happy to use it. Packaging was so nice too! <3 Hopeful i found my new go to products!!”

Keira McNeal

“This serum is great! I have very dry skin and this helps tremendously! Skin is soft and feels great after using. Absorbs quickly, not at all greasy. Highly recommend!”

Margery Binder

“Thank you so much for your fast delivery and special little gift you put in my package. I live in MT and it is so dry…this oil is working great on my dry skin.”

Derilynn Ryan

“This face serum is amazing! It has a very light, floral/herbal scent, and it feels wonderful on my face! Goes on very smoothly and absorbs quickly. I like to use the Dry Skin Serum at night, and I use the Normal Skin Serum with a little regular moisturizer during the day.”

Gretchen Lynn

“Best thing I’ve put on my face all year. The colder months are coming, and I needed something to moisturize. This gives my skin such a beautiful glow! Great seller and communication all around.”

Cassie Ferchak

Supplies to make facial serum

Ingredients to make dry skin facial serum:

Jojoba Oil (Simmondsia chinensis)

Jojoba oil is similar to the oil our skin naturally produces, quickly and easily absorbed. Actually a liquid wax rather than an oil, this oil is not greasy and non-allergenic, safely used around the eyes and on the skin. It’s indefinite shelf life helps to lengthen the life of other carriers in a formula.

Avocado Oil (Persea gratissima)

Avocado oil is highly penetrating, deeply nourishing, softens dry skin. It restores and re-moisturizes, and repeated applications reveal an increase in hydration of the upper layers of the skin and an improvement of the skin’s elastic properties.

Argan Oil (Argania spinosa)

Argan oil is light and easily absorbed into the skin, a crucial ingredient in moisturizing skin and hair care products. It softens dry patches and can protect from sun damage. This is considered one of the best anti-aging oils due to properties that help tighten pores and increase skin elasticity.

Lavender essential oil (Lavandula angustifolia)

Lavender essential oil is renowned for its ability to hydrate and heal the skin (including burns, ulcers, itching, rashes, irritations, infections, wounds, other damage).

Patchouli essential oil (Pogostemon cablin)

Patchouli essential oil is useful in numerous skin disorders , scar tissue, and can promote skin healing. It is Anti-inflammatory, antibacterial, and great in blends for dryness, inflammation, scars, sores, eczema, wounds. Moisturizes and cools the skin.

Jasmine absolute (Jasminum grandiflorum)

Jasmine absolute is often used for dry, sensitive skin, sun damage, acne. It is cicatrisant, which lends to its protective and regenerating potential.

Palmarosa essential oil (Cymbopogan martinii var. motia)

Palmarosa essential oil has antioxidant and anti-inflammatory action, both important in skin healing. This oil is most used for dry skin, dermatitis, eczema, psoriasis, skin infections, and helps balance sebum production and stimulates cell regeneration.

Dry Skin Face Serum Recipe Tutorial

1. Place stainless steel mini funnel on top of the open amber dropper bottle and set a glass ramekin on the scale and tare (set to zero so that the ramekin weight doesn’t show).

Face serum dropper bottles, scale, and glass ramekin for making diy dry skin face serum

2. Measure out 1/2 oz of jojoba oil and pour into the amber bottle.

Measuring out jojoba oil for the dry skin facial serum recipe.

4. Repeat this process with 1/4 oz avocado oil and 1/4 oz argan oil.

Amber bottles filled with carrier oils for the all natural dry skin facial serum recipe.

5. Carefully add 2 drops of lavender essential oil, 2 drops of patchouli essential oil, 1 drop of jasmine absolute, and 1 drop of palmarosa essential oil.

Adding essential oils to amber dropper bottles for a dry facial serum formulation.

6. Remove funnel.

The amber bottle should have some empty space below the neck portion. You want this space to leave room for the dropper (otherwise your oils will overflow when it is inserted into the bottle and screwed on).

Bottles filled with dry skin facial serum, ready for dropper top to be put on.

7. Screw on the dropper top and roll closed bottled between hands to mix ingredients.

Bottles of dry skin facial serum ready to be labeled and safety sealed for e-commerce sales.

8. Apply a label and safety seal according to your business branding.

In the example below, I used washi tape to sustainably seal the bottle and created a label with the skin care label templates available on this site.

A bottle of dry skin facial serum lying on its side to show the safety seal and professional label.

If you’d like the individual PDF of this recipe or a serum recipe bundle, you can find them in my DIY Skin Care Business Etsy shop here.

This dry skin facial serum recipe is also included in my larger natural skin care recipe book along with other blends for various skin types.

How to make your own dry skin serum formulation

Now that you’ve seen how incredibly easy it is to make your own natural dry skin face serum, chances are you’ll want to experiment to make your own unique blend that is proprietary to your shop.

Before you dive in, it’s important that you view the chart below to stay within the 1% dilution that is needed for safe formulation of facial products:

Essential oil dilution chart

What other essential oils are helpful for dry skin?

In addition to the four essential oils that were used in my recipe above, these two popular florals do wonders for dry skin care, especially when formulating for mature skin:

Geranium essential oil (Pelargonium x asperum)

Geranium essential oil helps to relieve dryness and aids in the prevention and treatment of skin inflammation.

Rose absolute (Rosa x damascena)

Rose absolute reinforces the skin barrier function and improves dry skin and skin texture. Helps to regenerate and heal.

But you don’t have to stop there! Many other essential oils that can be used in conjunction with the above oils – get the scoop on my top 27 favorite essential oils for skin care.

What other carrier oils are helpful for dry skin?

If you’re looking to blend with other carrier oils (aka lipid oils) that used in the tutorial above, the following three options are very effective as well (and can be used in soooo many other formulations!):

Baobab Oil (Adansonia digitata)

Baobab oil is highly penetrating, nourishing, and softening for dry skin. It’s high content of essential fatty acids help to restore and moisturize the epidermis.

Rosehip Seed Oil (Rosa rubiginosa)

Rosehip seed oil rejuvenates mature skin, is deeply moisturizing, and is a great source of vitamin A. This is a delicate oil that is easily soaked into the skin and aids in cell regeneration.

Sweet Almond Oil (Prunus dulcis)

Sweet almond oil is rich in vitamin E, proteins, minerals, and vitamins. This oil is easily absorbed and be used on all skin types for deep moisture.

How to use dry skin face serum

The following instructions are useful to put on your skin care label as well as your website product description:

Apply 2-3 drops of serum to a cleansed face, using ring or pinky fingers to gently massage into all parts of facial skin (avoid contact with eyes). Do not wash off. Best if applied 30 minutes before bed.

Store tightly closed in a cool environment away from direct sunlight.

If using as part of a larger skin care routine, remind your customers to apply products in a ‘thin to thick’ order. For example: cleanse first, toner second, serum third, and any heavier salves very last.

Tips for selling your dry skin facial serum online

There’s no doubt that this BEAUTIFULLY natural dry skin face serum recipe will bring you loyal customers over and over again.

But…actually GETTING it into your customers hands…you have to put in the work.

If you are just starting out, make sure you lay the foundation of your business by:

After that, head over to the face serum packaging guide for all kinds of ideas on presenting your new addition so it speaks to your customer.

If you’d like to fast-track the process of building your business, be sure to check out my skin care business branding ebook and workbook.

Connection Time!

If you have any questions about this recipe or would like to share your own experiments, head over to our private community FB Group to connect with other makers on the same journey as you!

Grow Your Skin Care Business!

Browse through the resources below to boost your handmade business visibility and profitability!

Dry Skin Facial Serum Recipe Pin

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