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If your target market has the phrase ‘natural living’ floating around in their vocabulary, this organic belly balm recipe has your name all over it!

Belly balm is used by women during their pregnancy to help delicate, stretching skin remain more comfortable, elastic, and itch-free.

While the product name specifically refers to the belly, it can be used on any part of the skin that is growing: belly, hips, chest, thighs, etc.

I can tell you from experience that this belly balm recipe has HUGE revenue-growing potential for DIY skin care businesses.

Once a pregnant mama uses it personally, it is forever on her list of *must-have* items to give for baby showers, hospital bags, and even postpartum care packages.

An absolute SLAM. DUNK. for your handmade product line.

In this article, you’ll not only learn how to create this organic belly balm recipe at home, but also how to brand your belly balm to speak directly to your ideal target audience.

Organic Belly Balm Recipe to Make and Sell Online

This post may contain affiliate links, meaning I get a commission if you decide to make a purchase through my links (at no cost to you). Please read the disclosure for more information.

Why Make Organic Belly Balm?

‘Organic’ means made with ingredients that have been grown and harvested without the use of chemicals and pesticides.

Using organic products and eating organic food is important for everyone, but especially for women during pregnancy.

As the body’s largest organ, skin absorbs and passes onto the bloodstream a large amount of what it comes into contact with.

This means that even before the baby is born, anything a mother uses on her body may cross through the placenta and impact her child.

In addition to the safety of her baby, a mother’s skin changes drastically during and after pregnancy.

The products and ingredients she uses need to be gentle, safe, and soothing with a minimal chance of causing allergies.

This organic belly balm recipe checks all of the boxes to keep momma and her little love safe from day one.

Mother holding her baby

Can Pregnancy Stretch Marks Be Prevented?

As a handmade business owner, it is important to realize that the general public often refers to belly balm as ‘stretch mark cream’.

Stretch marks are caused by several things:

  • Genetics (they can run in families)
  • Stress and Hormones (both weaken the elasticity of skin)
  • Diet (lack of proper hydration or collagen)
  • Itching dry skin (also weakens the skin’s elasticity)

Belly balm is incredibly moisturizing and can make growing skin more comfortable and less itchy.

That being said, as an entrepreneur, you have no control over the other aspects and possibilities listed above.

When you are writing your product listings, making your labels, designing your marketing graphics and copy, and communicating with your customers, MAKE SURE you use correct terminology and take the opportunity to educate any time possible.

Pregnant belly with stretch marks

Do I Need FDA Approval to Sell Homemade Belly Balm?

It depends on the language you use and the intent you communicate about your balm.

According to the FDA Cosmetics Laws & Regulations, skin moisturizers are considered a cosmetic.

Under the FD&C Act, cosmetics do not require approval to be sold.

BUT…the second you suggest that your organic belly balm can CURE stretch marks, PREVENT stretch marks, or be used as a TREATMENT for dry skin, you’re moving your balm from the COSMETIC category into the DRUG category.

Once you move yourself into the ‘drug’ category, you a.b.s.o.l.u.t.e.l.y. need FDA approval to sell your handmade belly balm (or any other product you make, for that matter).

There are so many beautiful ways to describe the benefits of this product while keeping it in the cosmetic category – and keeping your company out of legal waters.

How to Make Organic Belly Balm from Home

Supplies You Need to Make Belly Balm:


  • The double boiler and the glass Pyrex options above are an either/or suggestion. It depends on the size of the batch you are making (and personal preference). This recipes make (4) 2 oz. balms, and it fits exactly in the double boiler. If you’ll be doubling the batch, be sure to get the larger glass Pyrex.

Organic Belly Balm Ingredients:

Organic Belly Balm Recipe

Yields (4) 2 oz. containers

  • Fill sauce pan with a couple inches of tap water and put your double boiler on top, making sure the bottom is touching the water (or a glass Pyrex submerged a little less than half way).
Pot sitting on stove, filled with a couple inches of water, double boiler sitting on top to make belly balm.

Double boiler filled with organic ingredients to make belly balm.
  • Put your heating surface on low heat. Wait for the ingredients to melt. Note that this could take forty-five minutes or more.

*Using a slow melt method has always kept me from having issues with grainy shea butter.

If you need to melt ingredients faster, you can bring the water to a low simmer; add the shea butter and liquid carrier oils after the other ingredients are melted and off the heat.

Ingredients for organic belly balm melting in the double boiler.
  • Mix with a glass stir rod as it melts to speed up the process. It isn’t necessary to stir constantly. Checking and stirring about every five minutes is a good estimate.
Stirring melted ingredients for organic belly balm with a glass rod.
  • Give one final stir once all ingredients are melted and the base is completely transparent.
All of the organic ingredients melted for the belly balm recipe.

  • Pour liquid balm into heat-safe containers based on your business branding.
4 lotion bar tubes filled with the belly balm.
  • Leave the balm to harden for about an hour. After this time, you can label and shrink wrap (or another safety seal).
Set of 3 belly balms completely branded and ready to sell online with printed labels and canvas tote.
  • It is ideal to wait 24 hours before applying the balm so that it’s completely hardened throughout.

(E-commerce sellers won’t need to worry about this obviously, but an important detail if you do any in-person sales.)

Natural Skin Care Recipe Ebook Flatlay

The Natural Skin Care Recipe (e)Book

  • 50 retail-ready recipes
  • 100% synthetic chemical-free
  • Science-backed formulations
  • 133 Page Instant Download
  • 9 Product Categories
  • 26 Pages of Educational Bonuses

How to Brand Your Belly Balm to Sell Online

The branding possibilities for natural belly balm are incredibly vast – but every target market varies with what they will be attracted to in terms of product packaging, label design, and unboxing details.

Make sure you take the time to fully understand your target audience.

Belly Balm Packaging

While the tutorial above shows a lotion bar tube, this recipe can be tweaked to open yourself up to different types of containers and applications.

Do the homework on your target market to nail down their lifestyle, values, and financial situation fully before deciding on your belly balm packaging.

Twist-Up Lotion Bar Tubes

These 2 oz. lotion bar tubes are the same ones used in the tutorial photos above.

Plastic tubes are easy to label and shrink wrap, and the twist up-and-down feature is handy (it works just like a lip balm tube).

If your target market has a more modest budget, this would be a great choice. This particular listing offers a variety of colors (blue, green, pink, +++)…click through to see your options.

Paperboard Push-Up Tubes

Kraft paperboard tubes are made out of recycled material that sells well with an eco-conscious target market that has a larger budget.

They still have the functionality of a plastic tube, but with push-up discs on the bottom rather than a turn dial.

The tubes shown here have several sizes available; if you are following the recipe above, be sure to select the 2 oz. version.

Round Aluminum Tins

Aluminum tins are another eco-friendly container choice. They can be reused for numerous purposes and the material holds up very well over time.

As this belly balm recipe is a hard salve, pouring directly into the tins will make it difficult to get out for its intended use.

Pour the liquid balm into silicone soap molds first, pop them out when cooled and hardened, and move them to the tins.

There are hundreds of silicone soap molds available in a variety of designs and shapes – be sure to check the mold size to see if the resulting lotion bar will fit into your aluminum tins before purchasing.

These silicone molds were specifically chosen because they measure 1.9″ across, which fit perfectly into the 2″ aluminum tins.

Round Glass Jars

If you prefer a softer belly balm that can be scooped out of a container, decrease the amount of beeswax and increase the amount of softer butters and oils.

After you’re happy with your new formula, glass jars are another sustainable, reusable container that has a completely different vibe.

Labeling Your Belly Balm

Your belly balm labels need to be as carefully considered as the actual container.

Every. Single. Detail. is either attracting or repelling your customer.

First, think about the material.

Waterproof labels will hold up the best since belly balm is such a butter-rich product that is heavily handled.

You still have much flexibility in the label category aside from this: color, shape, if you’ll be printing at home, having them professionally printed, etc.

When designing your label, consider font pairings that will speak to your target market.

The mature audience tends to lean towards a more traditional serif font.

Younger audiences gravitate towards casual, sans-serif fonts.

Visual of serif and sans-serif font family differences.

Even though belly balm is not regulated by the FDA (when marketed for cosmetic use), you still need to follow labeling regulations.

Marie Gale’s Soap and Cosmetic Labeling publication is a highly reviewed resource for those in the United States, but laws vary by country.

Lastly, if graphic design and label creation aren’t your favorite pastime, you can always use a belly balm label template or have them designed specifically for your business.

Editable Belly balm label template for skin care makers


Handmade Skin Care Business Branding Guide

The Skin Care Business Branding Guide

  • Essential business topics for a successful DIY skin care line
  • Target Market & Customer Avatar
  • Creating a Product List
  • Naming Your Business
  • Choosing a Color Palette
  • Choosing Font Pairings
  • Brand and Copy Voice
  • Visual Elements
  • Packaging and Labels
  • The Unboxing Experience
  • Product Photography
  • Must-Have Website Sections
  • Memorable Customer Service
  • Choosing an E-Commerce Platform
  • Detailed visuals and step-by-step tutorials
  • 156 page instant download

Packaging and labeling choices are just the tip of the branding iceberg.

To have a high-converting product and a business that customers return to again and again, you want your skin care line to be consistently branded in every product you sell, color you use, and email you send.

Whether you are just getting started in your entrepreneurial journey or are considering a rebrand, be sure to check out the Skin Care Business Branding Guide!

Grow Your Skin Care Business!

Browse through the resources below to boost your handmade business visibility and profitability!

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