It’s no secret that ‘the bearded fella’ is a trend that is here to stay – make sure your products POP with this beard oil packaging guide to give your customers a lasting impression!
Creating a ‘wow’ factor means going far beyond just designing a branded label. In this blog post, we’ll cover beard oil container options, label design, safety seal considerations, and the ultimate unboxing experience.
If you have a fuzzy-faced target market, this article will be a keeper for you!
This post may contain affiliate links, meaning I get a commission if you decide to make a purchase through my links (at no cost to you). Please read the disclosure for more information.
Beard Oil Target Market for Handmade Businesses
Even though beard oil is trending, and especially popular for handmade businesses to add to their lines, this doesn’t automatically mean it will be a win for YOUR product line.
Take the time to make sure your skin care target market is interested in this before investing your precious time and financial resources into adding beard oil to your shop.
Time-block a couple of hours for some simple market research to put more than a ‘guess’ behind your decision.
It’s worth considering the timing of your product launch as well.
According to Google Trends in the interactive graph below, notice that the peaks (which show the number of online searches) directly correlate to popular winter holidays, meaning this is a top gifting product.
This is important to keep in mind for a successful introduction to your line, as well as for the shelf lives of the natural ingredients you’ll need to order.
Popular Beard Care Products
You may think it’s kind of odd to have a beard oil packaging guide on my blog when I usually write about skin care and building up your handmade business.
Interestingly, beard oil IS a skincare product – many gentlemen experience dry, flakey skin underneath their facial hair, which causes discomfort and dandruff.
If you will be adding this to your natural skincare line, you may want to think about adding other beard care items as well to make amazing gift bundles or subscription sets.
Here’s a quick little ‘beard care 101’ for your product line consideration:
What is Beard Oil Used For?
Beard oil is used to moisturize the beard and the skin underneath to minimize itchiness, flaking, dandruff, and rough patches.
What is Beard Conditioner Used For?
A beard conditioner is very similar to a conditioner for the hair on your head, helping to detangle the beard, allowing for easier combing, and preventing split ends.
What is Beard Balm Used For?
A beard balm is used for styling facial hair and has a thick, workable consistency. A balm typically has a flexible hold and helps to prevent little ‘fly away’ hairs and frizz.
What is Beard Wax Used For?
A beard wax is also used for styling facial hair, but this has a much thicker consistency and stronger hold. (Think along the lines of the ‘handlebar mustache’ look.)
All-Natural Beard Oil Recipes to Make and Sell Online
While all of the beard care categories above would make an amazing gift set, for our skincare-centric purposes, we’ve focused on the incredibly moisturizing beard oil for skin and beard hair benefits.
This all-natural beard oil recipe has received happy reviews from makers and customers alike and is SUPER easy to make (even if you’re brand-spanking new to this industry)!
Our beard oil recipe is made with natural carrier oils, pure essential oils, and includes 3 manly scents (one citrusy blend, one crisp woodsy blend, and one fragrance-free option):
Popular Beard Oil Containers
If using a natural beard oil recipe with essential oils, you should aim to purchase beard oil packaging that is dark and glass. This is important to keep your formulas from oxidizing and stay within the promised shelf-life.
The most typical size is one ounce (all container suggestions below are this size for your shopping convenience).
As you click through the ideas below, make sure you’re keeping in mind your target market and business branding details to guide your choices.
Tapered-Tip Boston Round Bottles
A tapered-tip Boston round is the most common type of dropper-top bottle you will see for small handmade businesses.
The bottle and tube on the inside are both glass, and this same style comes in a large choice of darker colors.
These can also be used for your other products, such as natural face serums, tinctures, etc.
Rounded-Tip Square Dropper Bottles
Dare to venture outside the norm with a differently shaped container like this square dropper bottle.
Though it comes with a larger price tag than the traditional Boston Round, these have a look of luxury and could easily be priced to match your investment.
Click through to see the unique rounded glass dropper on these!
Beard Oil Bottles with Treatment Pumps
Yet another option is to use a treatment pump instead of a dropper top for your beard oil packaging.
Keep in mind that you can venture outside of the amber and black color palettes – blue and green are common container colors for essential oil products and help with oxidation concerns.
If shopping in larger quantities outside of Amazon, you can sometimes mix and match bottle types with various applicator tops depending on the vendor (this would be a fun idea if you carry a variety of beard oil scents and want to market them differently)!
Labeling Your Handmade Beard Oil to Sell
Beard Oil Labeling Requirements
Depending on where and how you decide to sell your beard oil, you will need to research different labeling regulations based on your location.
When selling in a physical location, most areas require a manufacturing address and contact information on the label.
If you plan on selling your beard oil online, most locations allow a website URL in place of this information, as long as they are somewhere easy to reference on your website, such as a contact page or policies section.
It is crucial to note that the labeling suggestions above are VERY basic and requirements differ depending on government regulations and location.
As a seller, it is your responsibility to acquire this information and follow the regulations accordingly.
Businesses in the United States can refer to the FDA Cosmetics Labeling Guide.
Marie Gale also has an easy-to-follow book called Soap and Cosmetic Labeling (How to Follow the Rules and Regs Explained in Plain English).
DIY Beard Oil Label Design
Once you know the rules and regulations for your specific location, you can take an exciting step in your beard oil packaging journey by designing your labels!
Make sure you have nailed down all of your business branding details before you start designing:
- Color Palette Guide for Skin Care Businesses
- How to Choose the Right Fonts for Your Skin Care Business
Once you have your branding basics, the easiest online graphic design tool to use is Canva (which is currently free to use for the basic elements).
You can also get a month of Canva Pro free here to access the entire library of images, the resize feature, and background remover.
Editable Beard Oil Label Templates
Is graphic design not your favorite thing (or perhaps you simply don’t have the time to start from scratch)?
We have multitudes of skin care label templates available to you, individually and in bundles.
Not only are the editable templates useful for new designers, but they can also be a significant time-saver for seasoned entrepreneurs.
Templates can help to overcome the “blank canvas syndrome” by providing a starting point for the design and allowing for customization of variables such as colors, fonts, placements, and graphic imports.
Here is an example of our kraft beard oil label template that kept the original design closely intact but edited the color palette and font pairings:
Individual Beard Oil Label Templates
Our individual bead oil label templates are below, and they also come in the skincare label template bundles (which are linked in the associated individual listing)…just click through to see the look that is closest to your ideal ending point:
- Pastel Beard Oil Label Templates
- Neon Beard Oil Label Templates
- Grid Beard Oil Label Templates
- B&W Beard Oil Label Templates
- Kraft Beard Oil Label Templates
Bundled Skin Care Label Templates
If you have more items in your handmade skin care line than just beard oil, it’s a smart move to grab a label template bundle that comes with different sizes and product types:
See all of our Skin Care Label Template Bundles here.
Recommended Beard Oil Label Material
Choosing a plastic-coated label for beard oils is the best choice for a variety of reasons, but perhaps the most significant is that it helps to keep oily stains off of the label.
Natural beard oils are made with oily ingredients that can leak or spill out of the container, leaving stains on the label, and making your products look unprofessional and messy.
The plastic coating can also help to protect important information such as the product name, ingredient list, and website URL, ensuring that consumers have all the info they need to come back for a restock when they’re running low.
Handmade Beard Oil Safety Seals
Whether you are selling your handmade beard oil online or in person, it is crucial to use a tamper-evident closure to seal them.
This not only ensures the safety and confidence of your customers but also adds a professional touch to your skincare business.
The most common option is to safety-seal your beard oil with shrink wrap.
Shrink wrap is a special kind of plastic that fits loosely over your beard oil bottle and then shrinks down to the size of the container with the help of a craft heat gun.
You can still add branded, unique details to your beard oil even with the professionalism of shrink wrap.
Connect your bottle to the lid with a detail such as washi tape to provide a classy, yet still clearly handmade, look.
Beard Oil Unboxing Experience Ideas
The significance of the ‘unboxing experience’ is a huge factor that sets online sales apart.
This can be the deciding factor in whether your customers leave a positive review, recommend your products to others, or share your business on social media.
Seize this opportunity to make a lasting impression and enhance the memorability and shareability of your brand with your beard oil packaging!
Sheer Organza Bags
Sheer organza favor bags are an affordable, easy way to package your beard oils.
These add a little extra touch and help customers feel like they gifted themselves something luxurious and special.
Cotton Muslin Bags
If you want a bag that you can stamp your business logo on, cotton muslin bags are your answer.
These are a sure hit with the sustainable crowd, though can really be branded to any target market.
Business Branding Logo Stamps
If you’re going with the cotton bag idea above, investing in a business branding stamp featuring your logo is a must.
Use it to stamp not just your bags, but also the exterior of your shipping boxes, thank you notes, and other promo materials.
I have purchased several business branding stamps from West and Sage on Etsy and I LOVE them (and the shop owner, Kelly – she’s the best).
If you want to go a step further with your unboxing experience and brand identity, check into creating branded logo stickers.
You can buy them in bulk and use them on the outside of your beard oil packaging, your shipping boxes, include extras inside the package, attach them to your business thank you note, etc.
Think beyond your logo with this…add a fun graphic, quote, or inspirational saying with your URL on the side.
Sustainable Shipping Box Filler
Most beard oil bottles are glass, which means you have to cushion them well in the shipping box so that they don’t break during transit.
There are many options with this, but crinkle cut is my personal favorite (and most vendors carry a recycled sustainable version).
Crinkle cut filler comes in many colors (matching your branding!) and makes for a memorable unboxing moment.
Honeycomb packing paper is also a great idea to protect glass containers, and is MUCH better for the environment than styrofoam or plastic bubble wrap.
Get Feedback on Your Beard Oil Packaging
Wondering how you can improve your beard oil packaging?
Do you want feedback on a beard oil label design or an unboxing detail before purchasing?
Need help generating ideas for a unique beard oil target market?
Ask for input and share feedback in our private Facebook group, DIY Skin Biz Community – connect with other makers in our industry!
Grow Your Skin Care Business!
Browse through the resources below to boost your handmade business visibility and profitability!